One Tap Promoted Pins Guidelines
  • We’re starting to roll out a new ad format called one-tap Promoted Pins. These ads act a little differently - when people tap on your Promoted Pin, they go directly to your chosen landing page. If your ads are in this updated format, there are few more requirements to meet in order to ensure a great user experience.

    In addition to our Ad Standards, landing pages for one-tap ads:

    • Must load quickly

    • Must be mobile optimized

    • Must readily display the product, service, or information featured in the ad above the fold

    • Can’t include irrelevant pop-ups