At Pinterest, our mission is to help you discover and do what you love. That means showing you ideas that are relevant, interesting and personal to you, and making sure you don’t see anything that’s inappropriate or spammy.
These guidelines are our acceptable use policy and clarify what we do and don’t allow on Pinterest. If you come across a Pin, comment or message that seems to break these rules, you can report it to us. Where available, we look to external research and guidance from subject matter experts as we work to keep Pinterest safe.
Our team works hard to keep divisive, disturbing or unsafe content off Pinterest. Some types of content we delete, other stuff we just hide from public areas.
We remove porn. We may hide nudity or erotica.
Most artistic, scientific or educational nudity is okay on Pinterest. We may hide this and other explicit content from public places so people don’t run into it accidentally. Paintings, statues and other real world art, and content that shows breastfeeding or mastectomies are always okay.
We always remove images of explicit sexual activity or fetishes, and nude or partially nude people in sexually suggestive poses.
We remove content that physically or sexually exploits people. We work with law enforcement to address the sexualization of minors.
We don’t allow anything that promotes sexual services, like escorts, prostitution or sensual massages.
We’re particularly sensitive about exploitation and explicit content involving minors. If we find it, we’ll report it to the National Center for Missing and Exploited Children. We also remove nude photographs of anyone who appears to be a minor (except infants).
We remove images that show gratuitous violence or glorify violence.
It’s okay to save historic and newsworthy Pins or stuff that raises awareness for current events. We may hide this content from public places so people don’t run into it accidentally.
We remove anything that glorifies violence, and we don’t allow Pins that show violent or gory things for no good reason.
We remove content that displays, rationalizes or encourages suicide, self-injury, eating disorders or substance abuse.
We remove content that displays, rationalizes or encourages suicide, self-injury, eating disorders or substance abuse.
This includes graphic images, images of instruments or tools people use for self-injury, and content making fun of or mocking people struggling with self-harm.
If you or someone you know is struggling with suicidal thoughts or considering hurting themselves, we have resources in our Help Center where you can get free, confidential and immediate support.
We remove hate speech and discrimination, or groups and people that advocate either.
Hate speech includes serious attacks on people based on their race, ethnicity, national origin, religion, gender identity, sexual orientation, disability or medical condition. Also, please don't target people based on their age, weight, immigration or veteran status.
We remove content used to threaten or organize violence or support violent organizations.
We don’t allow anything that presents a real risk of harm to people or property. We also don’t want anyone making threats, organizing violence or encouraging others to be violent.
Any person or group that’s dedicated to causing harm to others isn’t welcome on Pinterest. That includes terrorist organizations and gangs. We collaborate with industry, government and security experts to help us identify these groups.
We remove attacks on private people or sharing of personally identifiable information.
We remove anything that identifies and attacks private people because we consider it to be bullying. We also don’t allow anything that reveals someone’s personally identifiable information or asks a minor for it.
If you come across a Pin with an unwanted photo of you or your personally identifiable info, you should ask the Pinner to remove it. If that doesn’t work, you can report it to us. Our team will take a look and let you know if we remove it.
We’ve also put together some resources to protect yourself from this kind of attack.
We remove content used to sell or buy regulated goods, like drugs, alcohol, tobacco, firearms and other hazardous materials.
Regulated goods are products that can cause harm to the owner or people around them when used incorrectly. Many countries have rules and regulations that apply to these types of products.
To keep you and our community safe, we don’t allow the private selling or buying of regulated goods like drugs, alcohol, tobacco, guns, or the sale of products from endangered species. If this sort of activity is reported to us, we’ll remove the content and may suspend the account owner.
We remove accounts that impersonate any person or organization.
We don’t allow accounts that impersonate or misrepresent their affiliation with any person or organization. If you have a fan or commentary account for a public figure or brand, make it clear that you aren’t affiliated with them.
We remove harmful advice, content that targets individuals or protected groups and content created as part of disinformation campaigns.
Don’t put harmful misinformation on Pinterest.
- We don’t allow advice when it has immediate and detrimental effects on a pinner’s health or on public safety. This includes promotion of false cures for terminal or chronic illnesses and anti-vaccination advice.
- We don’t allow misinformation about protected groups that promotes fear, hate and prejudice. This and other policies, including our hate speech guidelines, are designed to keep Pinterest a positive and welcoming environment for people of all backgrounds.
- We don’t allow misinformation that attacks individuals and turns them, their families or their properties into targets of harassment or violence.
- We don’t allow content that originates from disinformation campaigns targeted at Pinterest or other platforms.
- We don't allow false or misleading content that impedes the integrity of an election or an individual's or group's civic participation, including registering to vote, voting, and being counted in a census.
To respect the rights of people on and off Pinterest, please:
Don’t infringe anyone's intellectual property, privacy or other rights.
Don’t do anything or post any content that violates laws or regulations.
Don’t use Pinterest’s name, logo or trademark in a way that confuses people (check out our brand guidelines for more details).
To protect the Pinterest platform, we ask that you please:
Don’t access, use or tamper with our systems or our technical providers’ systems.
Don’t break or circumvent our security measures or test the vulnerability of our systems or networks, except as part of an authorized Pinterest bug bounty program.
Don’t use any undocumented or unsupported method to access, search, scrape, download or change any part of Pinterest.
Don’t try to reverse engineer our software.
Don’t try to interfere with people on Pinterest or our hosts or networks, like sending a virus, overloading, spamming or mail-bombing.
Don’t collect or store personally identifiable information from Pinterest or people on Pinterest without permission.
Don’t share your password, let anyone access your account or do anything that might put your account at risk.
Don’t attempt to buy or sell access to your account, boards, or usernames, or otherwise transfer account features for compensation.
You can’t use Pinterest if it would be prohibited by US sanctions. Personal accounts and business accounts are currently not available in North Korea. Business accounts are currently not available in Crimea, Cuba, Iran, North Korea or Syria.
We want the inspiration and ideas on Pinterest to be high-quality and useful, so we remove spam when we find it. We ask that you be considerate of others' experiences on Pinterest and don't spread spam or engage in spammy behavior.
Our guidelines around spam are:
Don't use automation that hasn't been explicitly approved by Pinterest. This includes unauthorized services that automatically perform actions on your behalf. You can find information on approved partner tools on our Partners website.
Don't create or operate accounts that aren't authentic, create accounts en masse, or create new accounts for the purpose of violating these guidelines.
Don't create or save content that is repetitive, deceptive, or irrelevant in an attempt to make money. To learn how to make great Pins, you can always refer to our creative best practices.
In general, don't attempt to make money from Pinners or Pinner web traffic in ways that are misleading, detract from the Pinner experience, or don't add value for Pinners.
Don't link to websites that are unsafe, deceptive, untrustworthy, unoriginal, or that facilitate or encourage spam. Websites should have original content that adds unique value for Pinners.
Don't send unsolicited messages or make irrelevant comments in bulk, especially when these are deceptive or commercial in nature.
Don't attempt to artificially manipulate distribution, clicks or other metrics, including but not limited to: buying or selling engagement, "stuffing" irrelevant keywords, generating inauthentic traffic, redirecting existing Pins to new destinations, using fake or compromised accounts to perform coordinated actions.
Don't attempt to evade our anti-spam systems, for example, by using shorteners, redirects or intermediate websites to obscure a link's final destination.
What is a Paid Partnership?
We define a Paid Partnership as any content on Pinterest that features or is influenced by a business partner for an exchange of value, such as if a business partner has paid or otherwise incentivized a user to save the content.
What are the Guidelines?
All Paid Partnerships must disclose the commercial nature of their content. In addition to abiding by the Community Guidelines, users that participate in Paid Partnerships are responsible for complying with:
- All applicable laws and regulations, including but not limited to, all advertising laws and Federal Trade Commission regulations including the FTC’s Endorsement Guidelines.
- All applicable disclosures required to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a Paid Partnership).
- Promoted Pins must also abide by our Advertising Guidelines.
To prevent inauthentic content and behavior:
- Make sure you’re posting relevant content to relevant boards.
- Keep the content of your posts high-quality and avoid spammy behavior.
- Save content you have an authentic interest in.
Don't incentivize or pay people to distribute content in large volumes, in spammy ways or for each Pin they save.
- For example, a business can't pay people for each board they follow or Pin they save. It's okay for a business to pay a guest blogger to curate a board for their brand or through pay-per-click payment structures (such as affiliate links), but they can't pay large groups of people to save specific Pins to artificially inflate the popularity of their content.
Affiliate links help content creators measure their contributors' impact and get paid for the work that they do to bring inspiring content to Pinners. However, affiliate programs can be targeted by spammers trying to make money by abusing the program and manipulating the Pinterest platform.
Our guidelines for affiliates are:
- Always follow our Paid Partnership Guidelines.
- In general, you should operate only one Pinterest account. That account should be your authentic presence on Pinterest.
- Affiliate content should be original and add unique value for Pinners.
- Be transparent about the commercial nature of your content. Don't use shorteners or redirectors that make the destination domain of a link unclear or that redirect for the purpose of hiding an affiliate parameter.
- Don't try to artificially manipulate Pinterest algorithms or Pinner traffic. Some examples of prohibited behavior include:
- Using fake accounts to create or save your affiliate links.
- Asking other users to save your affiliate Pins in a quid pro quo.
- Asking other users to create Pins with links that include your affiliate identifier.
- Creating affiliate Pins repetitively or in large volumes - marketers should follow our spam policy and use affiliate links in moderation
Don't require people to save a specific image. Give people the ability to choose Pins based on their tastes and preferences, even if it's from a selection or a given website.
Don't allow more than one entry per person.
Don't suggest that Pinterest sponsors or endorses you or the promotion.
Do review our brand guidelines for general rules about using the Pinterest brand.
Lastly, be sure to follow all relevant laws and regulations.