Our mission at Pinterest is to bring everyone the inspiration to create the life they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.

Authenticity means being truthful and honest about the product or service you're promoting. It also means being transparent with people about what they should expect when they interact with your products or services.

Your ads should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Basically, your design should look like it came from your business, not from Pinterest. You can use the word "Pinterest," but not our wordmark.

If you charge users on a recurring basis, be transparent with them and disclose the terms of payment.

Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.

Make sure your targeting is relevant and follow all the below guidelines.

Targeting certain audiences can be inappropriate and offensive. It's never okay to target people in a way that implies you're aware of sensitive info about them. You can't target any audience based on:

Please note that the targeting of proxies for the sensitive categories above is also not allowed.

Some ad categories have additional targeting restrictions. In addition to the sensitive targeting guidelines, ads in the following categories can’t use actalike, age, gender or postal code targeting options or exclude Protected groups:

Keep in mind that age, gender, and familial status are protected, in addition to certain groups for which Pinterest prohibits targeting generally. Ads in these categories using prohibited targeting criteria will not be allowed to run. Ads in these categories that target both prohibited and non-prohibited keywords and/or interests may be approved but will not serve on any prohibited targeting criteria.

When using data to target or measure ads on Pinterest, you must follow our Ad Data Terms. This applies to features like our tag, audiences, and app install campaigns.

Anywhere you collect data used with a Pinterest ads service, you must disclose and get legally-required consent from each individual for that data collection, sharing and use.

If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us).

Don’t give us information that relates to sensitive categories—like medical condition or ethnic origin—or that’s collected from a child-directed site or app, or from anyone who’s under 13 or the legal age of consent in your country (if higher). Only pass us user identifiers (like Mobile Ad IDs or hashed emails) in designated fields and according to our documentation.

Do not send Pinterest customer lists that are based on user activity from an app or website on an iOS device. Do not send Pinterest information about any individual who has exercised an option to opt out of having such data used for targeted advertising purposes.

You can't:

If you receive any data from Pinterest tied to a unique identifier (e.g., campaign reporting data linked to a mobile device ID) then you can’t use it to market products or services, or for any purpose besides measuring Pinterest campaigns,  and you must delete it no later than 6 months after receiving it.

Advertisers using ad products that ask for user information have to follow all advertising guidelines.

Advertisers must have a legitimate business reason for collecting the data, respecting the data minimization principle. Asking for home address and date of birth is allowed with restrictions.

In addition, advertisers must not reference or ask for the following information related to sensitive categories: 

Advertisers promoting Pharmacy (Rx), Over-the-Counter (OTC) products, health-related apps (e.g., heart rate, weight), and/or Telehealth Services are prohibited from using Lead ads. 

Advertisers should not collect personal data that is not covered in Pinterest Privacy Policy. If you are unclear whether certain information is covered under the Privacy Policy, please reach out to privacy-legal [at] pinterest.com (privacy-legal[at]pinterest[dot]com).

To keep ads inspiring and actionable, we set high standards for the editorial quality of ads on Pinterest. For tips, check out our creative best practices and boards from The Studio.

Ads should adhere to the highest levels of editorial quality. We don’t allow ads with:

We care about the ad experience from start to finish—including the URL your ad links to. We want to make sure users find what they're looking for when they click through. We don’t allow landing pages that:

Your ads must reflect who you are and what you're promoting, so make sure your ad image, description and landing page are consistent. Your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product.

We don’t allow certain categories of advertising and restrict others. As always, you're responsible for the content you promote on Pinterest, as well as the safety and trustworthiness of the products and services you offer.

We don’t allow the advertising of:

We also don't allow:

You can advertise modeled clothing such as bathing suits and lingerie, as long as the products aren't adult-themed or overtly sexual. However, we don’t allow any imagery featuring minors in underwear and we don't allow imagery featuring minors in swimsuits unless accompanied by adults in the image.

We want ads to be beautiful and useful. We don’t want them to pressure or trick users with baiting content. We don’t allow sensational clickbait tactics that exploit user curiosity by:

We don’t allow the advertising of:

We don’t allow the advertising of live animals or products designed to inflict physical harm on animals in the name of training. We also don’t allow products made from tortoise shell, ivory, coral, crocodile skin, pangolin, tiger, polar bear or sea otter fur, and other endangered wildlife. This includes medicinal products made from rhinos, tigers or Asiatic black bears. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund.

We don't allow the advertising of anything that facilitates or promotes illegal products, services, or activities, including products that provide instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites, and links to software that results in a malicious user experience, or illegal streaming or downloading of copyrighted materials. We also don’t allow the sale or solicitation of Fake IDs, passports, or other official documents.

We don’t allow the advertising of:

We don’t allow advertising for:

We want Pinterest to be a welcoming, positive, and inspiring place, so we don’t allow divisive or disturbing advertisements. We don’t allow language or imagery that is:

We don’t allow the advertising of tobacco products including but not limited to:

We also do not allow the advertising of hookahs, hookah bars, cigars, or cigar bars, essential oil inhalers, or related products.

We don't allow ads that promote the following products, services or business models:

We expect our advertisers to be honest with their customers and set clear expectations about product quality, delivery times, return processes, and services provided. We reserve the right to reject an advertiser based on poor third-party ratings or a record of complaints.

We don’t allow the advertising of weapons including but not limited to:

We allow advertising of alcohol, including beer, wine, spirits, liqueurs, and alcohol memberships.
 
In all cases, you're responsible for complying with applicable federal and local laws and regulatory guidelines, including age gating where necessary.

Alcohol ads on Pinterest:

If you promote a contest or sweepstakes, please encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations. In addition, please:

We don't allow anything that directs people to click on Pinterest buttons to get money, prizes or deals.

Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution.

We prohibit ads for certain types of financial products, such as cryptocurrency products and services and payday loans, as described in unacceptable business practices. However, advertisers may advertise the following services/products subject to noted restrictions:

We don’t allow the advertising of:

Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are OK except where prohibited in our country-specific guidelines. 
 

We don’t allow the advertising of:

We do allow the advertising of:

With prior permission from Pinterest, ads for the following are allowed with restrictions:

Please note that we rely on third party checks to determine eligibility of an advertiser to run these ads. Advertisers are responsible for complying with all laws and regulations. 

We want Pinterest to be a positive and inspiring place for everyone, so we prohibit weight loss ads and ads that body shame. We don’t allow:

Ads promoting healthy lifestyles and habits or fitness services and products are allowed as long as they don't focus on weight loss.

We do have country specific guidelines you must follow when targeting a certain region of the world. When targeting a specific region please keep in mind local languages and cultural relevance for your audience. We recommend having your advertising in the local language of the region.

If your ad is shown in Argentina, we don't allow:

If your ad is shown in Belgium, we don't allow:

If your ad is shown in Brazil, we don't allow:

We allow the following with restrictions:

We allow the following with restrictions:

If your ad is shown in Chile, we don't allow:

If your ad is shown in Colombia, we don't allow:

If your ad is shown in Denmark, we don't allow:

If your ad is shown in France, we don’t allow:

If your ad is shown in Germany, we don’t allow:

If your ad is shown in Italy, we don’t allow:

If your ad is shown in Malta, Luxembourg, Cyprus, Slovakia, Romania, Greece, we don’t allow:

If your ad is shown in Mexico, we don’t allow:

If your ad is shown in the Netherlands, we don't allow:

If your ad is shown in Poland, Hungary, Czech Republic we don’t allow:

If your ad is shown in Portugal, we don't allow:

If your ad is shown in Spain, we don’t allow: 

If your ad is shown in Switzerland, we don't allow:

If your ad is shown in Sweden, Norway, or Finland, we don't allow:

You can’t use Pinterest ads products if it would be prohibited by US sanctions. Our ad service currently isn’t available in:

You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes, and obtain any necessary permits or permissions for any area your ads will be shown in. You must also follow our community guidelines, terms and the above advertising guidelines, including our targeting guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they also apply to targeting features like keyword and audience targeting.

We reserve the right to reject or remove any ad that negatively affects our relationship with people on Pinterest or that goes against our interests. We may also remove ads, categories of ads, or advertisers that get lots of negative feedback from people on Pinterest. These rules may change at any time.