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Transparency Report

At Pinterest, our mission is to bring everyone the inspiration to create a life they love, and it’s our guiding light in drafting and enforcing our content policies.

Not everything on the internet is inspiring, so we have guardrails for what’s acceptable on Pinterest and what isn’t allowed. Our moderation practices are always evolving to keep up with new behaviours and trends, and to create a more positive corner of the internet for the people on our platform. We continue to invest heavily in measures like machine learning technology to fight policy-violating content on Pinterest. We also continue to work with outside experts and organisations to inform our policies and content moderation practices.

We started publishing a biannual transparency report in 2013, and began expanding it from Q4 2020 to include more information on the actions we take to uphold our Community Guidelines. In this transparency report, you’ll find information on our efforts to keep our platform safe and inspiring, such as the number of Pin and account deactivations. It also includes insights into the volume of information and deactivation requests we received from law enforcement and government entities. The report covers the first half of 2023, from January to June 2023, and encompasses more than 400 distinct data points.

Pinterest’s industry-leading policies and practices foster inclusivity, safety and a more positive online experience. From decisions such as prohibiting harmful misinformation and all political campaign ads to calling on the industry to unite with the common goal of making the internet a safer and healthier place for everyone, Pinterest is at the forefront. We want to advance the industry on these issues so that – together – we can create a more positive internet.

What's new in this report

This past six months, we made it easier to report content, boards or accounts, and expanded the options that a person filing the report could select. For example, users can now more easily report accounts and individual boards, and specify more granular policy violations.

We also launched updates to the platform that leverage new machine learning models, refined our enforcement to detect bad actors, and increased our work with third parties who can help identify platform misuse on Pinterest. The safety of our users will always be our most important priority, and we will continue our work and investment in this area.

As always, we remain committed to providing transparency into how we keep Pinterest safe and positive, and we'll continue to iterate on this report going forwards.

Community safety and wellbeing

We continue to invest in our policies, products and partnerships to support the safety and wellbeing of our community. Here are just some of the key updates we made in the first half of 2023.

Environmental, Social and Governance Impact Report

In February, Pinterest shared its first Environmental, Social and Governance (ESG) Impact Report. Under the theme “Inspiring a better future”, the report highlights key initiatives and milestones over the last two years that demonstrate how Pinterest is working to be a positive force for good across our business and within communities.

Creator Inclusion Fund

In April we expanded our Creator Inclusion Fund to five new countries: Canada, Germany, Austria, Switzerland and France. The Fund is Pinterest’s incubator programme to elevate creators from historically marginalised communities through financial and educational support. The programme was started in 2021 because Pinterest saw a need to uplift creators from communities that have been disproportionately under-represented – including Black, Latiné, LGBTQIA+, Asian, indigenous people and people with disabilities. Since its inception, the programme has provided support and a path to success to over 100 creators from the US, UK and Brazil across Fashion, Beauty, Lifestyle, Wellness and Food. They have received training and deep industry insights from experts in the field, personalised consulting and financial grants in cash and ad credits.

Teen safety

In April, we also introduced new features and tools to protect teenagers’ personal space and safety on Pinterest. For teenagers under 16, this included private-by-default profile settings and making boards and Pins only visible to followers approved by these users. In addition, we gave parents and carers the ability to require a passcode to change certain account settings for their teenagers and expanded our age verification process.

Inspired Internet Pledge

In June, Pinterest announced its support of the Inspired Internet Pledge. The pledge, created by the Digital Wellness Lab at Boston Children's Hospital in collaboration with Pinterest, is a call to action for tech companies and the broader digital ecosystem to unite with the common goal of making the internet a safer and healthier place for everyone, especially young people. The Inspired Internet Pledge provides a framework for companies to take meaningful, measurable actions to support positive mental and emotional wellbeing outcomes both online and offline. By deliberately putting mental health and emotional wellbeing at the forefront of these efforts, the pledge guides participating companies to address the ongoing mental health crisis with accountability built in.

Community Guidelines enforcement

Pinterest’s Community Guidelines are designed to support our mission of inspiration. They govern what we do and don't allow on Pinterest, and all users must abide by them.

We have additional guidelines for merchants and advertisers to set clear expectations about what is and is not acceptable for product Pins and advertisements. These guidelines include especially high standards that are for the safety of all audiences who use Pinterest. We believe you can't feel inspired if you don't first feel safe.

To help us cultivate a safe and inspired community, we develop and enforce content policies that help ensure that our platform is a positive place where people can find real-life ideas for what to try next, cook next, wear next or do next. We work hard to identify and deactivate harmful content from our site, and our content policies and moderation practices are always evolving to keep up with new behaviours and trends.

We may block, limit the distribution of or deactivate content and the accounts, individuals and groups that create or spread that content, based on how much harm the content poses. In the event that a user believes a deactivation was in error, Pinterest provides options to appeal the deactivation where appropriate.

Methodology

Distinct images and Pins deactivated

Every day, millions of people all over the world come to Pinterest to create, discover and save new ideas that are shared in Pins. To understand how we approach content moderation, it’s helpful to differentiate between two types of Pin: organic Pins and ads. Our Community Guidelines apply to both.

Organic Pins include all Pins created and saved on Pinterest that are not promoted as ads. For example, this could include merchants’ product Pins, which aren’t always ads and may appear organically to people who are searching for products or following their interests on Pinterest. We have additional requirements for merchants and their product Pins, for example that the Pin image and description must accurately represent the product. All types of organic Pins actioned under our Community Guidelines are included in our transparency reports.

Ads are Pins that businesses pay to promote. We have additional policies for advertisers that hold ads and advertisers to even higher standards. Ad policies are enforced differently from organic content and are not included in this transparency report.

Much of the content on Pinterest has been saved repeatedly, meaning that the same image may appear in multiple Pins. So when it comes to reporting actions that we take on organic Pins under our policies, we include the number of Pins deactivated as well as the number of distinct images deactivated to provide greater insight into our moderation practices for this type of content.

We report boards and accounts deactivated separately. Boards are where you save, collect and organise your Pins. To avoid double-counting deactivations, our count of distinct images and Pins deactivated does not include those on boards or from user accounts that were deactivated.

Different methodology was used in another recently published report, following regulatory guidance for the European Union’s new Digital Services Act (DSA) Transparency Report. We believe the methodology offered in our Global Transparency Report provides the most helpful insights and relevant context regarding how we enforce our policies.

How we deactivate Pins

We deactivate policy-violating Pins through automated tools, manual review and a hybrid approach that combines elements of both.

Automated deactivations. Our automated tools use a combination of signals to identify and take action against potentially violating content. For example, our machine learning models assign scores to content added to our platform. Our automated tools can then use those scores to perform appropriate enforcement actions.

Manual deactivations. We manually deactivate Pins through our human review process. Pins deactivated using this process may include those identified internally and those reported to us by third parties. It also includes the Pins that are reviewed and deactivated by one of our team members after a user report.

Hybrid deactivations. Hybrid deactivations include those where a team member determines that a Pin violates policy, and automated systems help expand that decision to enforce against machine-identified matching Pins. Depending on the volume of matching Pins, a hybrid deactivation may result in a number of Pins being deactivated or none at all.

The mechanisms used to address different potential policy violations may vary based on the state of available technology, the volume of violating content and other factors such as the complexity of evaluation. We continue to iterate and evolve our tools and expect ongoing improvements going forwards.

Deactivations for a policy category may not add up to 100% due to rounding.

Reach of Pins deactivated due to policy violation

People often ask how many users saw a Pin before it was deactivated. In most cases, the answer is not many.

For example, 91% of Pins that we deactivated for dangerous goods and activities in Q1 2023 were never seen by users in this reporting period – even with hundreds of millions of people visiting Pinterest every month.

Reach is one of our key indicators of user experience. To calculate this metric, we start by looking at each policy-violating Pin deactivated in a reporting period. Then we count the number of unique users that saw each of those Pins during the reporting period for at least 1 second before it was deactivated. Reach for a policy category may not add up to 100% due to rounding.

Actioned user reports

Users can report Pins they think violate our policies by clicking on the three small dots on any Pin and selecting 'Report Pin'. Once we confirm that an item violates our Community Guidelines and take appropriate action, we consider the report to be an actioned user report.

The total number of actioned user reports is another key indicator of user experience on Pinterest. So is the number of reporters: fewer than 0.03% of monthly active users reported a Pin that resulted in a Pin deactivation in Q1 2023.

Boards deactivated

When users find Pins they like or want to come back to, they can save them to boards that they’ve created. Over time, our users have created billions of boards.

When a board is deactivated due to policy violation, all of the Pins on that board are also deactivated. Similarly, when we deactivate an entire account, that user’s boards are also deactivated. To avoid double-counting deactivations, our count of boards deactivated does not include those from user accounts that were deactivated.

Accounts deactivated

Think of “accounts” on Pinterest as “profiles” or, most often, individual users. If someone saves Pins and creates boards, that content becomes associated with their account – be it an individual user account or an account for a business, advertiser, merchant or creator. Boards and Pins can be private, shared with a limited number of other accounts, or visible to the public.

Any account, regardless of privacy settings, may be deactivated for violating our policies. When an account is deactivated, all of its Pins and boards are also deactivated. That means that if you search for them or click on an old link to their profile, that profile won’t be visible anymore. Their Pins won’t appear anywhere on Pinterest. And the deactivated user won’t be able to access their own Pins or boards, either.

Account appeals and reinstatements

If people believe their accounts have been deactivated by mistake, they can appeal to try to have their accounts reinstated. We review appeal requests and grant the appeal if we determine we made a mistake, or in some cases to give people another chance to abide by our Community Guidelines.

We also process appeals for deactivated Pins and boards and expect to include that data as we iterate on this report in the future.

Reporting periods

Our reporting on Community Guidelines enforcement in this transparency report covers the first half of 2023, from January to June 2023. We’ve split that time into two reporting periods: Q1 and Q2.

Q1 covers the first quarter of the year, from January to March, while Q2 covers the second quarter of the year, from April to June. Sometimes we also refer to Q3 (July to September) or Q4 (October to December) when we’re talking about quarter-on-quarter trends.

Adult content

Pinterest isn’t a place for pornography. We take action against content that violates our adult content policy and do not deliver results for searches determined to violate this policy. We do our best to differentiate between pornography and other content that could involve some nudity. For example, we do not prohibit users from saving content about breastfeeding or mastectomies.

Recent trends

We deactivated fewer Pins for violating this policy in Q1 2023 than in Q2 2023. Of the Pins we deactivated in Q2, 98% were seen by 100 or fewer users in this reporting period. We expanded our efforts to identify more account-level violations during this period, which led to more account deactivations including some erroneous deactivations that were later reversed.

Content enforcement

Reach* of Pins deactivated due to adult content

Q1 2023

Q2 2023

Seen by 0 users

66%

67%

Seen by 1-9 users

27%

27%

Seen by 10-100 users

5%

4%

Seen by >100 users

2%

2%

* See our methodology section above for details on how we calculate reach.

In Q1 2023, we deactivated 2,439,235 distinct images, which comprised 29,396,667 Pins, due to violation of this policy. Of these Pins, 93% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% manually and more than 99% with hybrid tools. We actioned 102,282 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 42,679 boards and 29,703 accounts. We received 4,544 account appeals and reinstated 3,511 accounts.

In Q2 2023, we deactivated 874,125 distinct images, which comprised 47,644,063 Pins, due to violation of this policy. Of these Pins, 94% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% manually and more than 99% with hybrid tools. We actioned 54,787 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 49,262 boards and 17,172 accounts due to violation of this policy. We received 3,409 account appeals and reinstated 1,769 accounts.

Adult sexual services

We prohibit adult sexual services on Pinterest. Adult sexual services may involve sexual exploitation or commercial sex work, such as escort services, sex cams or sex- or nudity-for-money services.

Recent trends

We deactivated more boards in Q2 2023 than Q1 2023. The launch of expanded reporting options for boards led to an increase in board deactivations in this category, and a corresponding decrease in deactivations of individual Pins. While all Pins on a deactivated board are also deactivated, we do not include them in our Pin deactivation totals to avoid double-counting in this report. Of the Pins we deactivated in Q2, 99% were seen by fewer than 10 users in this reporting period.

Content enforcement

Reach of Pins deactivated due to adult sexual services

Q1 2023

Q2 2023

Seen by 0 users

50%

97%

Seen by 1-9 users

41%

2%

Seen by 10-100 users

6%

<1%

Seen by >100 users

2%

<1%

In Q1 2023, we deactivated 25,449 distinct images, which comprised 324,748 Pins, due to violation of this policy. Of these Pins, 91% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% manually and more than 99% with hybrid tools. We actioned 142 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 88 boards and 365 accounts. We received 9 account appeals and reinstated 1 account.

In Q2 2023, we deactivated 8,308 distinct images, which comprised 10,045 Pins, due to violation of this policy. Of these Pins, 99% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% manually and more than 99% with hybrid tools. We actioned 80 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 2,837 boards and 955 accounts for violation of this policy. We received 153 account appeals and reinstated 7 accounts.

Child safety

Pinterest does not tolerate child sexual exploitation (CSE) of any kind on our platform. That means we enforce a strict, zero-tolerance policy for any content – including imagery, video or text – or accounts that might exploit or endanger minors. Detecting and removing this type of content is of the utmost importance, and we will continue to invest heavily in this area.

Pinterest’s child safety policy prohibits not just illegal child sexual abuse material (CSAM), but goes a step further to prohibit any content that contributes to the sexualisation of minors. For example, we prohibit the intentional misuse of content depicting minors engaging in non-sexualised activities, such as modelling clothing or participating in athletics. We also do not tolerate content that suggests the sexualisation of minors in the form of cartoons or anime.

We proactively identify CSE images and videos by leveraging our own internal tools and shared industry resources such as PhotoDNA, which uses a shared industry hash database of known CSAM, and CSAI Match to identify video content. We also work closely with the National Center for Missing and Exploited Children (NCMEC) to combat this type of activity, and report content violations ​​as required by law. From January to June 2023, our team of specialists was responsible for 34,203 CyberTipline reports to NCMEC.

A note on what we’re reporting and why

CSE is one of the most serious forms of harm addressed by Trust and Safety teams at Pinterest and across the internet. Because of this sensitivity, it deserves extra consideration as we decide how to present information in this report. After consulting with industry experts, Pinterest ultimately chose to include all of the same metrics for CSE that we include for our other content policies, including reach and actioned user reports. These types of metrics are our indicators for how policy-violating content impacts the experience of users on the site. However, we want to be very clear: by sharing reach and actioned user reports for CSE content, we are not implying in any way that harm to children is somehow lessened if fewer people see it. The content is violative and wrong, no matter how many people see it. We share the data only to be transparent in our efforts to remove CSE from our platform.

We also count all deactivations for CSE, no matter what other actions may have already been taken against the Pin, board or user. For example, if a Pin has been automatically deactivated – meaning that no one on the platform can see it – for violation of our Spam Policy but we later learn that it contains material that violates our CSE policy, the Pin is counted in both our spam and CSE deactivation numbers. Even though that Pin had not been visible or accessible on Pinterest, we still need to take appropriate action, such as making a report to NCMEC if we determine that the image is illegal CSAM. We’ve included those deactivations in our reporting on CSE to provide more accurate insights into these violations, even though it can sometimes result in counting one Pin under two different policy categories. It’s also important to note that higher rates of account reinstatement can be found in this area because our policy is to first err on the side of deactivation when child safety may be at issue, and to address appeals as appropriate.

We added additional resources to our child safety efforts during the first half of 2023, including expanding our moderation support. Whilst we work very hard to find and remove this type of content, there is always more work to do – and we are committed to doing it.

Content enforcement

Reach of Pins deactivated for child sexual exploitation (CSE)

Q1 2023

Q2 2023

Seen by 0 users

65%

83%

Seen by 1-9 users

26%

14%

Seen by 10-100 users

6%

2%

Seen by >100 users

3%

<1%

In Q1 2023, we deactivated 8,393 distinct images, which comprised 1,846,326 Pins, due to violation of our CSE policy. Of these, we determined that 2,348 distinct images, which comprised 23,479 Pins, were illegal CSAM, and we reported them to NCMEC. Of the total Pins deactivated in this quarter for CSE, 91% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% manually and more than 99% with hybrid tools. We actioned 5,726 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 17,715 boards and 63,761 accounts. We received 8,524 account appeals and reinstated 3,925 accounts.

In Q2 2023, we deactivated 9,691 distinct images, which comprised 3,877,286 Pins, due to violation of our CSE policy. Of these, we determined that 1,071 distinct images, which comprised 16,336 Pins, were illegal CSAM, and we reported them to NCMEC. Of the total Pins deactivated in this quarter for CSE, 97% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% manually and more than 99% with hybrid tools. We actioned 3,896 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 48,039 boards and 172,633 accounts due to violation of this policy. We received 20,136 account appeals and reinstated 9,874 accounts.

Civic misinformation

Our civic misinformation policy is one of several policies in our Community Guidelines that prohibit misinformation and disinformation on Pinterest. This policy prohibits false or misleading content on Pinterest that impedes an election’s integrity or an individual's or group's civic participation, including registering to vote, voting and being counted in a census. Moreover, since 2018, we've prohibited political ads, and we also do not monetise election-related content.

Recent trends

Fighting misinformation is complex and always evolving. Content enforcement numbers in this policy area are particularly susceptible to fluctuations quarter-to-quarter depending on real-world events, such as regional elections. Of the Pins we deactivated in Q1, 99% were seen by fewer than 10 users in this reporting period.

Content enforcement

Reach of Pins deactivated due to civic misinformation

Q1 2023

Q2 2023

Seen by 0 users

71%

67%

Seen by 1-9 users

27%

26%

Seen by 10-100 users

<1%

2%

Seen by >100 users

1%

6%

In Q1 2023, we deactivated 93 distinct images, which comprised 2,545 Pins, due to violation of this policy. Of these Pins, 98% were seen by fewer than 10 users in this reporting period. We deactivated 20% of Pins manually and 80% with hybrid tools. We actioned 39 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 6 boards and 3 accounts. We received 1 account appeal and reinstated 0 accounts.

In Q2 2023, we deactivated 162 distinct images, which comprised 1,425 Pins, due to violation of this policy. Of these Pins, 93% were seen by fewer than 10 users in this reporting period. We deactivated 12% of Pins manually and 88% with hybrid tools. We actioned 80 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 46 boards and 15 accounts due to violation of this policy. We received 5 account appeals and reinstated 3 accounts.

Climate misinformation

Our climate misinformation policy prohibits content that denies the existence or impacts of climate change as well as false or misleading content about natural disasters and extreme weather events. This policy is yet another step in Pinterest’s journey to combat misinformation and create a safe space online. We work with climate experts, including the Climate Disinformation Coalition and the Conscious Advertising Network, to help inform our policy and enforcement practices based on common misinformation themes they’re seeing across platforms.

Recent trends

We deactivated more Pins due to violation of our climate misinformation policy in Q1 2023 than in Q2 2023.

We determined that four of the distinct images deactivated in Q1 2023 and three of the distinct images deactivated in Q2 2023 were incorrectly deactivated, and we reinstated that content after identifying the error. Of the Pins that we believe were correctly deactivated in Q2, 16 were seen by 100 or fewer users in this reporting period.

We've included those false positives in the Q1 and Q2 enforcement data, but we excluded them from the reach metric for this policy in an effort to provide more accurate insights into the number of users who saw a Pin that actually violates this policy before the Pin was deactivated.

Content enforcement

Reach of Pins deactivated for climate misinformation

Q1 2023

Q2 2023

Seen by 0 users

<1%

3%

Seen by 1-9 users

15%

13%

Seen by 10-100 users

16%

24%

Seen by >100 users

68%

61%

In Q1 2023, we deactivated 126 distinct images, which comprised 136 Pins, due to violation of this policy. Of these Pins, 32% were seen by 100 or fewer users in this reporting period. We deactivated 98% manually and 2% with hybrid tools. We actioned 19 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 133 boards and 1 account due to violation of this policy. We received 0 account appeals.

In Q2 2023, we deactivated 37 distinct images, which comprised 41 Pins, due to violation of this policy. Of these Pins, 39% were seen by 100 or fewer users in this reporting period. We deactivated 100% manually. We actioned 10 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 10 boards and 13 accounts due to violation of this policy. We received 3 account appeals and reinstated 2 accounts.

Conspiracy theories

Our conspiracy theories policy is one of several policies in our Community Guidelines that prohibit misinformation and disinformation on Pinterest. Conspiracy theories include content that turns or encourages turning individuals, groups of people, places or organisations into targets of harassment or physical violence, such as hate-based conspiracy theories and misinformation about mass atrocities.

Recent trends

We deactivated more Pins due to violation of our conspiracy theories policy in Q1 2023 than in Q2 2023. Of the Pins we deactivated in Q1, 97% were seen by fewer than 10 users in this reporting period. Our change to make it easier to report accounts led to an increase in the amount of accounts deactivated.

Content enforcement

Reach of Pins deactivated for conspiracy theories

Q1 2023

Q2 2023

Seen by 0 users

91%

94%

Seen by 1-9 users

6%

2%

Seen by 10-100 users

1%

1%

Seen by >100 users

2%

3%

In Q1 2023, we deactivated 641 distinct images, which comprised 4,412 Pins, due to violation of this policy. Of these Pins, 91% were seen by 0 users in this reporting period. We deactivated 69% of Pins manually and 31% with hybrid tools. We actioned 64 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 37 boards and 3 accounts. We received 7 account appeals and reinstated 3 accounts.

In Q2 2023, we deactivated 510 distinct images, which comprised 2,404 Pins, due to violation of this policy. Of these Pins, 94% were seen by 0 users in this reporting period. We deactivated 16% manually and 84% with hybrid tools. We actioned 53 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 41 boards and 36 accounts due to violation of this policy. We received 14 account appeals and reinstated 6 accounts.

Dangerous goods and activities

Pinterest isn’t a place for trading or selling dangerous goods or engaging in dangerous activities. Dangerous goods are products or substances that might cause harm when used, altered or manufactured irresponsibly. Dangerous activities – including displaying or encouraging dangerous activities – are also not welcome on Pinterest. In addition, this category includes content that facilitates the sale of wild animals or protected and endangered wildlife and other types of animal exploitation. Pinterest partners with the World Wildlife Fund and its Coalition to End Wildlife Trafficking Online to tackle wildlife trafficking and get feedback on approaches we can use to continue to combat wrongdoing.

Recent trends

We deactivated more Pins for violation of our dangerous goods and activities policy in Q1 2023 than in Q2 2023 due in part to a focus on proactive sweeps as well as increased matches identified and actioned by our hybrid tools in Q1.

We determined that six of the distinct images deactivated in Q1 2023 and five of the distinct images deactivated in Q2 2023 were incorrectly deactivated, and we reinstated that content after identifying the error. Of the Pins that we believe were correctly deactivated in Q1, more than 99% were seen by fewer than 10 users in this reporting period.

We've included those false positives in the Q1 and Q2 enforcement data, but we excluded them from the reach metric for this policy in an effort to provide more accurate insights into the number of users who saw a Pin that actually violates this policy before the Pin was deactivated.

Content enforcement

Reach of Pins deactivated for dangerous goods and activities

Q1 2023

Q2 2023

Seen by 0 users

91%

74%

Seen by 1-9 users

9%

23%

Seen by 10-100 users

<1%

<1%

Seen by >100 users

<1%

2%

In Q1 2023, we deactivated 12,050 distinct images, which comprised 1,214,227 Pins, due to violation of this policy. Of these Pins, 91% were never seen by users in this reporting period. We deactivated 11% manually, fewer than 1% automatically and 89% with hybrid tools. We actioned 2,575 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 445 boards and 858 accounts. We received 34 account appeals and reinstated 7 accounts.

In Q2 2023, we deactivated 7,079 distinct images, which comprised 71,961 Pins, due to violation of this policy. Of these Pins, 97% were seen by fewer than 10 users in this reporting period. We deactivated 6% of Pins manually, 10% automatically and 84% with hybrid tools. We actioned 2,049 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 472 boards and 667 accounts due to violation of this policy. We received 52 account appeals and reinstated 28 accounts.

Graphic violence and threats

We prohibit graphic violence and threats on Pinterest. This includes most content that shows the use of violence, threats and language that glorifies violence.

Recent trends

We deactivated more Pins for violation of our graphic violence and threats policy in Q1 2023 than in Q2 2023. Of the Pins we deactivated in Q1, 98% were seen by fewer than 10 users in this reporting period.

Content enforcement

Reach of Pins deactivated for graphic violence and threats

Q1 2023

Q2 2023

Seen by 0 users

66%

77%

Seen by 1-9 users

32%

20%

Seen by 10-100 users

<1%

<1%

Seen by >100 users

1%

2%

In Q1 2023, we deactivated 22,692 distinct images, which comprised 824,035 Pins, due to violation of this policy. Of these Pins, 98% were seen by fewer than 10 users in this reporting period. We deactivated 2% of Pins manually and 98% with hybrid tools. We actioned 7,872 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 1,041 boards and 116 accounts. We received 47 account appeals and reinstated 23 accounts.

In Q2 2023, we deactivated 31,213 distinct images, which comprised 262,823 Pins, due to violation of this policy. Of these Pins, 97% were seen by fewer than 10 users in this reporting period. We deactivated 3% of Pins manually and 97% with hybrid tools. We actioned 4,396 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 1,232 boards and 265 accounts due to violation of this policy. We received 84 account appeals and reinstated 51 accounts.

Harassment and criticism

Pinterest is not a place for harassment, and we prohibit content that insults, hurts or antagonises individuals or groups of people. This includes manipulated images intended to degrade or shame, shaming people for their bodies or assumed sexual or romantic history, sexual remarks about people’s bodies, solicitations or offers of sexual acts, and mocking someone for experiencing sadness, grief, loss or outrage.

Recent trends

We determined that five distinct images deactivated in Q1 2023 and more than 95,000 Pins deactivated as matches were incorrectly deactivated, and we reinstated that content after identifying the error. Of the Pins that we believe were correctly deactivated in Q1, 96% were seen by fewer than 10 users in this reporting period.

We've included those false positives in the Q1 enforcement data, but we excluded them from the reach metric for this policy in an effort to provide more accurate insights into the number of users who saw a Pin that actually violates this policy before the Pin was deactivated.

Content enforcement

Reach of Pins deactivated for harassment and criticism

Q1 2023

Q2 2023

Seen by 0 users

77%

65%

Seen by 1-9 users

19%

27%

Seen by 10-100 users

1%

5%

Seen by >100 users

2%

3%

In Q1 2023, we deactivated 2,615 distinct images, which comprised 482,401 Pins, due to violation of this policy. Of these Pins, 96% were seen by fewer than 10 users in this reporting period. We deactivated 17% of Pins manually and 83% with hybrid tools. We actioned 2,012 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 368 boards and 192 accounts. We received 61 account appeals and reinstated 36 accounts.

In Q2 2023, we deactivated 2,327 distinct images, which comprised 89,215 Pins, due to violation of this policy. Of these Pins, 92% were seen by fewer than 10 users in this reporting period. We deactivated 2% of Pins manually and 98% with hybrid tools. We actioned 1,673 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 331 boards and 284 accounts due to violation of this policy. We received 83 account appeals and reinstated 62 accounts.

Hateful activities

We prohibit hateful content and the people and groups that promote hateful activities on Pinterest. Hateful activities include slurs and negative stereotypes, caricatures and generalisations, as well as support for hate groups and people promoting hateful activities.

We believe all people deserve a safe space to cultivate their interests and seek inspiration, regardless of their actual or perceived race, colour, caste, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability or medical condition.

Recent trends

We deactivated fewer distinct images – but more Pins – in Q1 2023 than in Q2 2023 for violation of our hateful activities policy due to the increased number of matches identified and actioned by our hybrid tools in Q1. Our updated reporting form, which made it easier for users to report content at the board and account level, led to an increase in accounts and boards being deactivated. Of the Pins we deactivated in Q1, 90% were seen by fewer than 10 users in this reporting period.

Content enforcement

Reach of Pins deactivated for hateful activities

Q1 2023

Q2 2023

Seen by 0 users

53%

74%

Seen by 1-9 users

37%

17%

Seen by 10-100 users

5%

3%

Seen by >100 users

5%

6%

In Q1 2023, we deactivated 12,927 distinct images, which comprised 172,732 Pins, due to violation of this policy. Of these Pins, 90% were seen by fewer than 10 users in this reporting period. We deactivated 21% of Pins manually and 79% with hybrid tools. We actioned 3,608 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 1,244 boards and 228 accounts. We received 84 account appeals and reinstated 27 accounts.

In Q2 2023, we deactivated 19,492 distinct images, which comprised 109,206 Pins, due to violation of this policy. Of these Pins, 91% were seen by fewer than 10 users in this reporting period. We deactivated 6% of Pins manually and 94% with hybrid tools. We actioned 2,274 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 1,761 boards and 1,087 accounts due to violation of this policy. We received 274 account appeals and reinstated 176 accounts.

Medical misinformation

Our medical misinformation policy is one of several policies in our Community Guidelines that prohibit misinformation and disinformation on Pinterest. This policy prohibits medically unsupported health claims that pose a risk to a user’s health or wider public health and safety, including the promotion of false cures, anti-vaccination advice, or misinformation about public health or safety emergencies. We rely on information from nationally and internationally recognised institutions, including the Centers for Disease Control and the World Health Organization, to help us determine if content violates these Guidelines.

Recent trends

We deactivated more Pins due to violation of this policy in Q2 2023 than in Q1 2023. Of the Pins we deactivated in Q2, 99% were seen by fewer than 10 users in this reporting period.

Content enforcement

Reach of Pins deactivated for medical misinformation

Q1 2023

Q2 2023

Seen by 0 users

74%

93%

Seen by 1-9 users

23%

6%

Seen by 10-100 users

1%

<1%

Seen by >100 users

2%

1%

In Q1 2023, we deactivated 2,444 distinct images, which comprised 10,602 Pins, due to violation of this policy. Of these Pins, 97% were seen by fewer than 10 users in this reporting period. We deactivated 8% of Pins automatically, 9% manually and 82% with hybrid tools. We actioned 196 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 89 boards and 8 accounts. We received 3 account appeals and reinstated 2 accounts.

In Q2 2023, we deactivated 3,336 distinct images, which comprised 43,319 Pins, due to violation of this policy. Of these Pins, 93% were seen by 0 users in this reporting period. We deactivated 2% of Pins automatically, <1% manually and 98% with hybrid tools. We actioned 110 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 85 boards and 17 accounts due to violation of this policy. We received 7 account appeals and reinstated 6 accounts.

Self-harm and harmful behaviour

Combatting self-harm is a priority for us as we strive to ensure Pinterest plays a positive role in people’s lives. Content that displays, rationalises or encourages suicide, self-injury, eating disorders or substance abuse isn’t welcome on our platform. This includes self-harm instructions, sensitive imagery and suicidal thinking and quotes. We also block search terms related to self-harm.

Our ongoing partnership with Samaritans, an organisation dedicated to reducing suicide by providing listening and support to people and communities in times of need, continues to help us tackle self-harm content and make Pinterest a safer place for everyone. Partnerships like this help us elevate expert research and development within the field of mental health so that more people in need can find support, whichever app or website they use. We’ve also chosen to partner with third-party content safety services to independently test our moderation efforts in this and other important areas.

Recent trends

We continue our investments to improve content moderation for self-harm content. We saw fewer total Pins deactivated in H1 2023 than H2 2022 and, of the Pins we deactivated during this six months, 95% were seen by fewer than 10 users in this reporting period.

Content enforcement

Reach of Pins deactivated for self-harm and harmful behaviour

Q1 2023

Q2 2023

Seen by 0 users

70%

71%

Seen by 1-9 users

25%

24%

Seen by 10-100 users

4%

4%

Seen by >100 users

1%

1%

In Q1 2023, we deactivated 72,015 distinct images, which comprised 10,997,375 Pins, due to violation of this policy. Of these Pins, 95% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% of Pins automatically, fewer than 1% manually and 98% with hybrid tools. We actioned 1,814 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 1,977 boards and 177 accounts. We received 70 account appeals and reinstated 23 accounts.

In Q2 2023, we deactivated 61,014 distinct images, which comprised 11,556,880 Pins, due to violation of this policy. Of these Pins, 95% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% of Pins manually and more than 99% with hybrid tools. We actioned 1,716 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 1,439 boards and 251 accounts due to violation of this policy. We received 79 account appeals and reinstated 45 accounts.

Spam

We want the inspiration and ideas on Pinterest to be high quality and useful, so we deactivate spam when we find it. The goal of spammers is to make money, and the best way to do this is to spam at scale. It’s a numbers game: one million spam emails are much more effective than one spam email. The same kinds of spamming efforts can happen on any content distribution platform, including Pinterest. Platforms’ interactions with spammers are generally both adversarial and iterative, with users who intentionally try to evade the system and continually update their techniques.

Recent trends

At Pinterest, we use the latest in machine learning technology to build automated models that swiftly detect and act against spam of all kinds. We iterate on these models at regular intervals by adding new data and exploring new technical breakthroughs to either maintain or improve their performance over time to effectively address spam. Given the adversarial, iterative nature of fighting spam, content enforcement numbers may vary greatly quarter-to-quarter.

We deactivated more accounts in Q1 2023 than in Q4 2022; this fluctuation in volume is typical for spam, which is a policy violation where large numbers are part of the nature of the violation. Of the Pins we deactivated in Q1, 97% were seen by fewer than 10 users in this reporting period.

Content enforcement

Reach of Pins deactivated for spam

Q1 2023

Q2 2023

Seen by 0 users

76%

76%

Seen by 1-9 users

21%

20%

Seen by 10-100 users

3%

2%

Seen by >100 users

<1%

1%

In Q1 2023, we deactivated 45,333 distinct images, which comprised 94,327 Pins, due to violation of this policy. Of these Pins, 97% were seen by fewer than 10 users in this reporting period. We deactivated 100% of Pins automatically. We also deactivated 7,500,856 accounts due to violation of this policy. We received 128,725 account appeals and reinstated 100,594 accounts.

In Q2 2023, we deactivated 39,490 distinct images, which comprised 88,638 Pins, due to violation of this policy. Of these Pins, 96% were seen by fewer than 10 users in this reporting period. We deactivated 100% of Pins automatically. We also deactivated 3,463,510 accounts due to violation of this policy. We received 78,331 account appeals and reinstated 56,352 accounts.

Violent actors

Pinterest isn’t a place for violent content, groups or individuals. We limit the distribution of or remove content and accounts that encourage, praise, promote or provide aid to dangerous actors or groups and their activities. This includes extremists, terrorist organizations, and gangs and other criminal organisations. We work with industry, government and security experts to help us identify these groups. For example, since 2019, Pinterest has been a member of the Global Internet Forum to Counter Terrorism (GIFCT), a non-governmental organisation designed to prevent terrorists and violent extremists from exploiting digital platforms.

Recent trends

We deactivated more Pins due to violation of this policy in Q1 2023 than in Q2 2023. Of the Pins we deactivated in Q1, 95% were seen by fewer than 10 users in this reporting period.

Content enforcement

Reach of Pins deactivated for violent actors

Q1 2023

Q2 2023

Seen by 0 users

75%

67%

Seen by 1-9 users

20%

27%

Seen by 10-100 users

3%

4%

Seen by >100 users

2%

2%

In Q1 2023, we deactivated 2,506 distinct images, which comprised 178,484 Pins, due to violation of this policy. Of these Pins, 95% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% of Pins manually and more than 99% with hybrid tools. We actioned 1,300 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 465 boards and 109 accounts. We received 12 account appeals and reinstated 2 accounts.

In Q2 2023, we deactivated 684 distinct images, which comprised 95,604 Pins, due to violation of this policy. Of these Pins, 94% were seen by fewer than 10 users in this reporting period. We deactivated fewer than 1% of Pins manually and more than 99% with hybrid tools. We actioned 270 user reports that resulted in a Pin being deactivated due to violation of this policy. We also deactivated 295 boards and 51 accounts due to violation of this policy. We received 3 account appeals and reinstated 1 account.

Intellectual property policy enforcement

Pinterest respects the intellectual property rights of others and we expect people on Pinterest to do the same. It’s our policy to disable content in response to complete and valid claims of infringement and, in appropriate circumstances, deactivate the accounts of people who repeatedly infringe or are repeatedly charged with infringing copyrights or other intellectual property rights. Our policies with respect to copyright and trademark issues are set out in our Copyright Policy and Trademark Policy, respectively.

Intellectual property notices

Pinterest provides multiple mechanisms for IP rights holders to submit notices alleging intellectual property infringement. The first can be found in-product next to the content at issue. Rights holders or their authorised representatives can report Pins they believe infringe their intellectual property rights by clicking on the three small dots on any Pin and selecting 'Report Pin', where they will find a link to report IP infringement. We also provide standalone, publicly available reporting forms and dedicated email addresses, as well as our physical address, for submitting intellectual property notices, all of which can be easily located on our Policy site.

Rights holders have the option to identify one piece of content in each report, or several. We assess each piece of content identified in a submission and, when we determine that a report is complete and valid, we will promptly process the report and take action regarding the content as appropriate. If we need more information about the reporting party or about any content identified, we engage with the person or entity that submitted that notice to give them the opportunity to provide that information. If at any point they are able to submit a complete and valid notice alleging intellectual property infringement, Pinterest will process the notice and deactivate the content identified.

We may consider a notice to be invalid and decline to deactivate content identified when appropriate, such as when the notice:

  • Does not include all legally required information
  • Does not make a plausible intellectual property claim, such as when use is non-infringing
  • Is not actionable, including when the content has already been deactivated
  • Is spam



Given the complex nature of intellectual property cases, we’ve included a number of metrics to provide greater insights into the steps we take to assess intellectual property submissions and engage with the people or entities who submit them.

Appeals

When a user’s content is deactivated as a result of an intellectual property notice, we send them an email notification that includes information on how to appeal our actions if they wish to do so. We evaluate appeals, which may be in the form of a counter notice under the US Digital Millennium Copyright Act (DMCA), and remedy the situation if we determine that there was an actionable appeal. As with intellectual property notices, we engage with the person or entity who submitted the appeal to get more information if necessary. If at any point they are able to submit a complete and valid appeal, Pinterest will take appropriate action to remedy the situation.

Pinterest has always been a place for content creators, brands and publishers worldwide to feature their content and build value. Many creators upload their own content or encourage users to do so using buttons on their websites designed to facilitate saving to Pinterest, and welcome the exposure and user traffic generated when users save images. We work hard to give creators control over their content, including designating which websites should be linked to and receive traffic from saved images, using features such as our 'No Pin' code if they want to restrict saving from their websites, or claiming content on Pinterest through our Content Claiming Portal.

In cases where rights holders do not want their content to appear on Pinterest, we offer several mechanisms for content removal. Copyright owners and those authorised to act on their behalf can report alleged copyright infringements through our copyright reporting mechanisms including our in-product reporting option, our reporting form or via email to copyright@pinterest.com. Once we’ve assessed a copyright notice, we take appropriate action, which may include removing the reported content from Pinterest. We also offer the Content Claiming Portal, a tool launched in 2021 that enables rights holders to claim their content and decide if and how it appears on Pinterest. When we take action based on a copyright notice or information gathered in the Content Claiming Portal, we notify affected users and provide information on how to appeal our actions if they wish to do so.

Copyright and other forms of intellectual property present unique content moderation challenges. While moderators can often identify content that violates our other policies, such as those prohibiting adult content or threats, simply by looking at the content, this is not the case for copyright. Identifying copyright infringement generally requires additional knowledge about the content’s origin, legal status, ownership, licensing or other information that is not readily apparent, such as whether the owner authorised its use by another party through agreements that Pinterest is not privy to. Because of this, only rights holders are in a position to know whether a particular use is or is not authorised. The notification process is a means for rights holders to provide this necessary information to Pinterest. Copyright is also unique because the proper response to infringement is not always to deactivate the content. Some rights holders may choose to deactivate content, while others prefer to keep their content on Pinterest but correct its attribution or add a link to their website.

For these reasons, both our moderation process and the data reported here are not always directly comparable to our other sections on Community Guidelines enforcement. That’s why, for example, we’ve added metrics such as the number of notices we processed based on the initial submission and the number of times we sought more information, and omitted our metric showing the reach of deactivated Pins. We’re committed to providing greater transparency about how we enforce intellectual property protections on Pinterest, and we'll continue to iterate on this report as appropriate going forwards.

Content enforcement

In Q1 2023, we received 18,660 submissions through our copyright reporting mechanisms. Of these submissions, 1,113 were determined to be spam and we discarded them. We determined that another 248 were requests unrelated to intellectual property and forwarded them to the appropriate team at Pinterest. We found 12,307 to be complete upon submission and we processed all content identified in each notice. We sought information for an additional 4,447 submissions, which we determined to be incomplete, and ultimately processed 627 of those submissions. In total, we processed 12,934 notices and deactivated 49,249 distinct images, which comprised 16,652,995 Pins, under our copyright policies. We deactivated fewer than 1% of Pins manually and more than 99% with hybrid tools. We deactivated 828 accounts due to violation of our policy against repeat infringers. We received 892 appeals, found 352 to be complete and facially valid, and took appropriate action.

We also received 2,029 requests through the Content Claiming Portal in Q1 2023. We processed 1,755 requests, which included deactivating 8,088 distinct images, comprising 159,582 Pins. We received 16 appeals for content deactivated in this manner, found 10 to be complete and facially valid, and took appropriate action.

In Q2 2023, we received 16,795 submissions through our copyright reporting mechanisms. Of these submissions, 1,153 were determined to be spam and we discarded them. We determined that another 518 were requests unrelated to intellectual property and forwarded them to the appropriate team at Pinterest. We found 10,002 to be complete upon submission and we processed all content identified in each notice. We sought information for an additional 4,432 submissions, which we determined to be incomplete, and ultimately processed 536 of those submissions. In total, we processed 10,538 notices and deactivated 38,103 distinct images, which comprised 9,900,675 Pins, under our copyright policies. We deactivated fewer than 1% of Pins manually and 99% with hybrid tools. We deactivated 874 accounts due to violation of our policy against repeat infringers. We received 1,017 appeals, found 427 to be complete and facially valid, and took appropriate action.

We also received 2,790 requests through the Content Claiming Portal in Q2 2023. We processed 2,364 requests, which included deactivating 6,675 distinct images, comprising 133,981 Pins. We received 6 appeals for content deactivated in this manner, found 3 to be complete and facially valid, and took appropriate action.

Trademark

Pinterest respects the trademark rights of others. Trademark owners can contact us through our trademark reporting mechanisms, such as our in-product reporting option, the trademark complaint form or by emailing us at trademark@pinterest.com, if they have concerns that content on Pinterest infringes their trademark rights. We review submissions we receive and take appropriate action, including removal of the content at issue from Pinterest.

As with copyright, both our moderation process and the data reported here are not always directly comparable to our other Community Guidelines enforcement. That’s why, for example, we’ve added metrics such as the number of notices we processed based on the initial submission and the number of times we sought more information, and omitted our metric showing the reach of deactivated Pins.

We expanded our focus on account-level deactivations for the sale of counterfeit goods during the reporting period, which led to an increase in accounts deactivated.

Content enforcement

In Q1 2023, we received 4,723 submissions through our trademark reporting mechanisms. Of these submissions, 813 were determined to be spam and we discarded them. We determined that another 8 were requests unrelated to intellectual property and forwarded them to the appropriate team at Pinterest. We found 1,477 to be complete upon submission and we processed all content identified in each notice. We sought information for an additional 1,934 submissions, which we determined to be incomplete, and ultimately processed 135 of those submissions. In total, we processed 1,612 notices and deactivated 31,179 distinct images, which comprised 39,732 Pins, under our trademark policies. We deactivated 100% of Pins manually. We deactivated 135 boards and 466 accounts under our trademark and related policies. We received 5 appeals, found 1 to be complete and facially valid, and took appropriate action.

In Q2 2023, we received 3,854 submissions through our trademark reporting mechanisms. Of these submissions, 370 were determined to be spam and we discarded them. We determined that another 29 were requests unrelated to intellectual property and forwarded them to the appropriate team at Pinterest. We found 1,427 to be complete upon submission, and we processed all content identified in each notice. We sought information for an additional 1,651 submissions, which we determined to be incomplete, and ultimately processed 132 of those submissions. In total, we processed 1,559 notices and deactivated 25,270 distinct images, which comprised 29,321 Pins, under our trademark and related policies. We deactivated 100% of Pins manually. We deactivated 43 boards and 582 accounts under our trademark and related policies. We received 4 appeals, but found 0 to be complete and facially valid.

Law enforcement and government requests

This section provides insight into the volume of information and deactivation requests received from law enforcement and government entities in the first half of 2023, from January to June 2023. For more information on how we respond to requests for account information, please refer to our Law Enforcement Guidelines.

Government information requests

Pinterest receives legal requests from law enforcement and government entities for Pinterest account information. We diligently review each request, and only produce data for those that meet the requirements of the law and our policies. Our policy is to notify users of government requests for their information prior to disclosing any account information, except in specific circumstances, such as where we are prohibited by law or in emergency situations.

United States

Types

Requests

Some information produced

Accounts identified

Accounts notified**

Subpoena

77

48

50

3

Court order

7

5

12

0

Warrant

49

40

46

3

Other*

6

1

1

0

Total

139

94

109

6

* Law enforcement requests such as wiretap orders, pen registers, trap and trace, and emergency disclosure requests.

** The account owner was notified before production. This does not include situations where account owners were notified at a later date following the disclosure of their account information once the legal prohibition period had lapsed.

International

Country

Types

Requests

Some information produced

Accounts identified

Accounts notified**

Austria

Other*

1

0

0

0

Brazil

Other*

5

0

0

0

Canada

Other*

1

0

0

0

France

Other*

2

0

0

0

Germany

Other*

7

0

0

0

India

Other*

7

1

1

0

Italy

Other*

3

0

0

0

Norway

Other*

1

0

0

0

Spain

Other*

2

0

0

0

United Kingdom

Other*

7

0

0

0

Total

36

1

1

0

* Law enforcement requests such as emergency disclosure requests and requests issued pursuant to local law.

** The account owner was notified before production. This does not include situations where account owners were notified at a later date following the disclosure of their account information once the legal prohibition period had lapsed.

National security requests*

Time period

No. of requests

January to June 2023

0-249

* Any national security letters and orders issued under the US Foreign Intelligence Surveillance Act for user information.

Government content deactivation requests

We receive requests from government entities to deactivate content on Pinterest that may be illegal in their country and/or a violation of our Community Guidelines. We review the requests to determine if the content identified violates our Community Guidelines or local law. Our teams take action on violations, ranging from deactivating the content globally to restricting access to the content within the relevant country if it appears to violate local law but does not violate our policies.

Pinterest received a total of 13,785 content removal requests from government entities from January to June 2023, all of them from outside the US. We deactivated the content in 11,544 of those requests due to violation of our Community Guidelines, and restricted content on an additional 1,534 requests. Content for 633 requests was inactive by the time it was reviewed in response to the government removal request. This can happen when, for instance, the content was deactivated in response to a user report prior to Pinterest receiving the government removal request.

Country

Requests

Community Guidelines deactivations*

Local law deactivation**

Inactive***

Australia

3

3

0

0

Brazil

4

1

3

0

Denmark

233

149

26

48

Indonesia

9

6

3

0

South Korea

12,187

10,931

1,205

51

Russia

1,343

450

286

533

Turkey

15

3

11

1

United Arab Emirates

1

1

0

0

Total

13,785

11,544

1,534

633

* Content violated our Community Guidelines and was removed from the platform.

** Content was reported by a government entity but did not violate our Community Guidelines and was restricted from appearing only in the country where the request originated, based on local law.

*** Content was no longer available on the platform by the time it was reviewed in response to the government removal request.

Building towards a safer internet

Creating the most positive space online doesn't happen by accident – it happens through proactive policy and product decisions. We have industry-leading positions on content safety that are informed by input and advice from outside experts, civil society and government. We also invest heavily in measures such as machine learning technology to maintain a safe and positive space for people on the internet. We’re proud of what we’re doing to keep Pinterest safe and to move the broader industry forwards.

Let’s create a safer, more inspired internet, together.