The California Consumer Privacy Act (CCPA) requires us to provide some additional info to California residents, which we explain below. This page supplements our Privacy Policy.

The tables and descriptions that follow explain the info in our Privacy Policy using categories and definitions required by the CCPA.

Categories of personal information  Business and commercial purposes for collecting, using and disclosing Parties that may receive information 
  • Identifiers, such as your name, username, email address, phone number, unique device identifiers and your IP address
  • Personal characteristics protected by law, such as your gender and age, and, if you choose to provide it, data about your race or ethnicity
  • Commercial information, such as purchases made, and payment information
  • Internet or electronic network activity information, such as information about your device and your use of our Services
  • Geolocation information based on your IP address, and, if you choose to provide it, precise geolocation data, when shared through your device settings or photos
  • Electronic, visual or similar information, such as your profile picture or photos
  • Professional or employment information, when you link your account to other accounts
  • Inferences we draw or derive about users, such as your interests or preferences
  • Other information you provide, such as your bio, Pins, messages and comments
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  • Provide the Pinterest services
  • Communicate with you to provide updates or respond to your comments and questions
  • Audit the Pinterest services
  • Detect security incidents and prevent fraud, debug and repair errors
  • Maintain your account
  • Provide customer service
  • Process or fulfil orders
  • Conduct research and development and other activities to improve the Pinterest services
  • Enable business partners to show ads
  • Market our services
  • Understand how users interact with the Pinterest services
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  • Other users or the public, depending on your settings. For example, anyone can see the public boards and Pins you create and public profile information you give us.
  • Other services, at your direction, to enable you to sign up for or log in to Pinterest, or when you decide to link your Pinterest account to those services, such as Facebook or Google, or when you publish your content on Pinterest to them.
  • Business partners
  • Vendors that we employ to process information on our behalf based on our instructions.
  • Legal authorities or others as necessary to comply with a law, regulation or legal request; to protect the safety, rights or property of the public, any person or Pinterest; to detect, prevent or otherwise address fraud, security or technical issues.
  • Corporate family of companies, including wholly owned subsidiaries and affiliates.
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    We have collected this information from you, your devices, our partners, advertisers and other third parties.

    We do not collect or process sensitive personal information about you for the purpose of inferring characteristics about you.

    We only keep your information for as long as we need it to provide the Pinterest services to you and fulfil the purposes described here and in our Privacy Policy. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or depersonalise it so that we can't identify you.

    To show you advertisements about Pinterest on other sites and apps, we sometimes allow third parties to collect information about you through cookies and similar technologies, or disclose information to them for the purpose of promoting Pinterest. Under California law, these activities may constitute 'sharing' or 'selling'. In the preceding 12 months, such activities involved collecting the following categories of personal information and sharing them with the following categories of third party:

    Categories of personal information Categories of third party 
  • Identifiers, such as your IP address, cookie ID or email address
  • Internet or electronic network activity information 
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  • Advertising networks
  • Data analytics providers
  • Social networks
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    We do not knowingly 'share' or 'sell' information about users under 16 years of age.
    Your rights under the CCPA
  • Right to know and access. You can submit a verifiable request to find out more about our information practices and for the specific pieces of personal information we have collected about you.
  • Right to correct. You can correct inaccurate information by updating your profile information in your account.
  • Right to delete. You can submit a verifiable request for us to delete personal information we have collected from you.
  • Right to opt out of sales/sharing: You have the right to opt out of 'sharing' or 'sales' of your information, which you can do by following the instructions for California users in the 'Privacy and data' section of your Settings menu. If you have an account with us and you visit our site with an opt-out preference signal (such as Global Privacy Control) enabled, we will treat this as an opt-out request.
  • Right to equal service. We will not discriminate against you if you exercise your privacy rights.
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    In order to verify your identity when you make a request, you will be required to log in to your password-protected account or respond to an email verification request.

    To exercise these rights, please visit your Account settings and, if you still need help, visit our Help Centre or contact us at privacy-support [at] pinterest.com (privacy-support[at]pinterest[dot]com). 

    In addition to exercising these rights yourself, you can also designate an authorised agent to make these requests on your behalf. If the authorised agent does not provide a valid power of attorney, we will ask you to verify the request directly via email or through your password-protected account.
    Metrics disclosures

    The CCPA requires us to disclose certain metrics about the various requests we get, such as how many specific requests we received from California residents in the last calendar year. See our CCPA Metrics Disclosure.

    Last updated: March 2024