Merchant guidelines

Our mission

Our mission is to bring everyone the inspiration to create a life they love. We believe that when people find great products from trusted merchants, it can empower them to do things they care about.

General merchant guidelines

While Pinterest is not involved in facilitating the purchase, sale or delivery of goods, we want people to have good experiences when shopping for products they find on Pinterest. We want merchants to offer the best customer service possible, and that includes setting clear expectations about product quality, price, delivery times and return processes. And, of course, we want merchants to meet those expectations.

Merchants are responsible for making sure that they follow all relevant laws, regulations and industry codes when they use our service. Merchants are also responsible for handling and responding to all purchases, deliveries, customer service questions, complaints, problems and disputes.

On an ongoing basis, we manage invitation-only programmes and limited tests allowing some merchants to access features that may not be available to everyone. We reserve the right to iterate on the tests and feature availability at any time to ensure the best shopping solutions for Pinners.

We reserve the right to remove product Pins due to violation of these guidelines and to shut down feed access for any merchant based on poor third-party ratings or platform signals such as a record of complaints. We may remove anything for any reason, including Pins, boards or your access to Pinterest.

Merchant requirements

Merchants must meet the following criteria:

  • Merchants must not be resale or consignment marketplaces.
  • Merchants must not be affiliate marketers.
  • Merchants must not be wholesale retailers.
  • The merchant must have an easy-to-find and clear delivery policy that displays expected dispatch times.
  • The merchant must have an easy-to-find and clear returns policy that displays whether the merchant accepts returns, the process and time expectations for returns, and contact information.
  • The merchant must have a dedicated 'About us' page detailing their business offering or relevant social media links.
  • Merchants must have a high-quality website and product pages. We don’t allow websites that:
    • Have poor editorial content, including:
      • Improper grammar, excessive or glaring spelling mistakes or typos
      • Fuzzy or grainy images
      • Broken links or incomplete pages
    • Have unoriginal content, including:
      • Unoriginal content within the 'About us' section or product descriptions
      • Stock images
    • Have a domain age of less than 9 months
    • Force users to visit another page that is not original to the brand
    • Force users to register to view the products
    • Are unsafe or deceptive
    • Have multiple ads or pop-ups
    • Have pop-ups you cannot close
    • Have out-of-date content or out-of-stock products
  • Vehicle merchant catalogues are only allowed in the US
Product requirements

To qualify as a product to be used in a Pin or in other formats on Pinterest, it must meet the following criteria:

  • Products must follow our Community Guidelines and Terms of Service.
  • Pinterest must have current (within 24 hours) and accurate information about the price and in-stock status of the product. This is obtained from daily feed syncing or allowing Pinterest to frequently scrape meta-tags on product landing pages.
  • The Pin must display a specific item, excluding services, that is available for purchase.
  • The Pin image and description must accurately represent the product.
Prohibited products

We don’t allow the following products to be product Pins:

  • Alcohol
  • Financial products such as credit opportunities (including credit payment options offered directly by the merchant for non-financial products), cryptocurrency, etc.
  • Gambling products such as lotteries
  • Healthcare products and services including prescription medicines, over-the-counter (OTC) non-prescription medicines, medical devices and any unsafe healthcare products that make unrealistic promises, such as weight loss pills.
  • Any products and merchant practices that fall under our prohibited products and services list in our advertising guidelines, including:
    • Adult products and content
    • Drugs and drug-related products including any CBD and hemp seed oil products
    • Endangered species and live animal products
    • Illegal products
    • Imitation or counterfeit products
    • Political campaign merchandise
    • Sensitive or disturbing products
    • Tobacco products
    • Unacceptable business practices
    • Weapons and explosives products

To find out more about the Verified Merchant Programme, please visit our Business site.