At Pinterest, our mission is to help people discover and do what they love. As a developer, you can play an important role in making that happen. These are guidelines for what we do and don’t allow when building Pinterest-related apps and services. At a high level, please make sure that you:
Don't build something that recreates Pinterest’s core functionality, look or feel, or that misrepresents your affiliation with us.
Review our brand guidelines for general rules about using our brand.
Get approval from us before mentioning Pinterest in the press.
Don’t deceive or confuse people on Pinterest.
Follow our rate limits and don’t spam Pinterest.
Be open about the functions and features of your service.
In general, only use API data to help users succeed on Pinterest.
Respect our open endpoints and only use supported APIs to access Pinterest.
Finally, we may suspend your access to the API or end our relationship for any reason.
We currently provide the following tools for developers:
- Rich Pins
- Our developer API
- Pinterest Marketing Partners (invitation only)
Our developer API should only be used for direct-to-consumer integrations that help people discover and do what they love. And, to avoid confusion with our Marketing Partners programme, we don’t allow marketing platforms to use our developer API. This includes (but isn’t limited to) services that are meant to help marketers, advertisers or digital publishers (e.g. bloggers) report on, manage, distribute or optimise the digital marketing for paid or organic media.
In short, you shouldn’t use our developer API if your integration is intended to be authenticated by marketers, advertisers, businesses or individuals with financial motivations for marketing purposes. You also can’t use our APIs to save, print or edit photos. If you are planning to use our API for one of these purposes or are unsure whether this is relevant to you, let us know before building out your integration.
When you're accessing information from our APIs:
Don’t store or change images (unless you have permission from the copyright owner) and don’t let people print images from Pinterest.
Don’t store any data other than Pins.
Don’t share data from someone’s account without their permission. Even if you have permission, don't publicly share data that identifies a Pinterest user if that info isn't publicly available on Pinterest.
Don’t use or share any data (including derivative data) with advertising and monetisation services or data brokers.
Don’t sell data to anyone and don’t use it to target people outside Pinterest.
Don’t join our API data with personally identifiable information (unless it’s to identify someone who’s given you access to their Pinterest account) or with device-level information (such as a cookie or device identifier).
Don’t access, modify, store, share or use content on secret boards (unless we’ve given you permission).
Immediately stop using and delete all API data (including derivative data) about a person if they or we revoke your access or ask you to remove it.
Keep your data in sync with ours. For example, if someone deletes a Pin from their board, you must delete it too.
Provide people with clear, conspicuous ways to share content on Pinterest. For example, if you use Pin data for personalisation or recommendations, make it easy for people to save content back to Pinterest.
When you're reporting, publishing content or taking actions on a user’s behalf:
Link Pins back to their source or Pin URLs. Also, make sure that it’s clear that a Pin’s image and data come from Pinterest.
Don’t cover or obscure content from Pinterest.
Don’t create new content from Pins that can be distributed on your app or service.
Don't display reporting from Pinterest next to or near reporting from other similar services.
Let people know and agree to anything you do on their behalf, such as adding content to Pinterest, changing their Pinterest profile, or following and unfollowing profiles or boards.
Respect sites that don't allow saving to Pinterest.
If you access our Ads API or use information from a Pinterest API to provide an advertising service, follow the guidelines above and also do the following:
Follow our advertising guidelines.
Respect people's accounts.
To be respectful of people's accounts:
- Only access someone's account with their permission.
- Only use information from their account to provide services to them.
- Don't combine their account information with information from other people's accounts or other services.
- Don't use information from the Pinterest API except to serve and evaluate the performance of that person's ads on Pinterest.
Don't share information from our API with a third party, including another advertising service (it's OK to share with the person whose account it's from).
Don't reverse engineer or replicate features from our advertising service, including targeting options.
If you report last-click attribution metrics, next to them with equal prominence, you must show multi-touch metrics that divide attribution equally among each attributed service.
Don't disclose your Pinterest sales figures in public statements or marketing materials.
If you provide audience onboarding as part of your advertising service, you must comply with these policies:
If you use Pinterest technology that stores and accesses cookies or other information on an end user's device, clearly disclose and obtain end-user consent for that activity where required by law.
Don't give Pinterest information you collect from a child-directed website or app, or from anyone you know who is under 13.
Don't give Pinterest any information about sensitive categories.
Sensitive categories include:
- Health or medical condition
- Racial or ethnic origin
- Negative financial status or condition
- Religious or philosophical affiliation or beliefs
- Sexual behaviour or orientation
- Alleged or actual commission of a crime
- Trade union membership
Follow our rules for providing us with data if advertisers will use that data for online behavioural advertising.
Respect and follow these rules:
- Give clear and prominent notice to everyone you collect data from letting them know that their information will be shared with third parties for targeted advertising.
- Give instructions on how to opt out of the use of their information for targeting advertising.
- Don't send us information about people who've opted out.
- Regularly update data to remove people who've opted out.
- Get any consents required by law.