Community guidelines

Our mission
  • At Pinterest, our mission is to help you discover and do what you love. That means showing you ideas that are relevant, interesting and personal to you, and making sure you don’t see anything that’s inappropriate or spammy.

    These guidelines are our acceptable use policy and clarify what we do and don’t allow on Pinterest. If you come across a Pin that seems to break these rules, you can report it to us.

Intellectual property and other rights
  • To respect the rights of people on and off Pinterest, please:

  • Don’t infringe anyone's intellectual property, privacy or other rights.

    Don’t do anything or post any content that violates laws or regulations.

    Don’t use Pinterest’s name, logo or trademark in a way that confuses people (check out our brand guidelines for more details).

Site security and access
  • To keep Pinterest secure, we ask that you please:

  • Don’t access, use or tamper with our systems or our technical providers’ systems.

    Don’t break or circumvent our security measures or test the vulnerability of our systems or networks.

    Don’t use any undocumented or unsupported method to access, search, scrape, download or change any part of Pinterest.

    Don’t try to reverse engineer our software.

    Don’t try to interfere with people on Pinterest or our hosts or networks, such as sending a virus, overloading, spamming or mail-bombing.

    Don’t collect or store personally identifiable information from Pinterest or people on Pinterest without permission.

    Don’t share your password, let anyone access your account or do anything that might put your account at risk.

    Don’t sell access to your account, boards, or username, or otherwise transfer account features for compensation.

Spam and quality
  • We want Pinterest to be high quality and useful, so we prioritise things that are actionable and provide consistent, enriching experiences. This includes:

  • Original content that adds unique value. 

    User-friendly formatting that makes it easy for people to find what they’re looking for. 

    A consistent landing page that matches what’s in the Pin.

  • We also remove spam and other disruptive content including:

  • Unsolicited commercial messages.

    Attempts to artificially boost views and other metrics.

    Repetitive or unwanted posts.

    Off-domain redirects, cloaking or other ways of obscuring where a Pin leads to.

    Misleading content or behaviour. For example, deceptive design elements or suspicious pop-ups. 

Competitions and paid content
  • Ideas on Pinterest are collected by real people who are genuinely excited to try them. To prevent inauthentic content and behaviour: 

  • Keep things relevant, transparent, high quality and authentic.

    Keep things relevant, transparent, high quality and authentic.

    Make sure that you’re posting relevant content to relevant boards. 

    Try to be transparent about your relationship with a brand, and follow all relevant laws and regulations. If you're in the US and partnering with brands to promote their products or services, make sure that you consult the Federal Trade Commission's Endorsement Guidelines. 

    Keep the content of your posts high quality and avoid spammy behaviour. 

    Lastly, save content that you have an authentic interest in. 

  • Don’t incentivise or pay people to distribute content in large volumes, in spammy ways or for each Pin they save.

    Don’t incentivise or pay people to distribute content in large volumes, in spammy ways or for each Pin they save.

    For example, a business can’t pay people for each board they follow or each Pin they save. It’s OK for a business to pay a guest blogger to curate a board for their brand or through pay-per-click payment structures (such as affiliate links), but they can’t pay large groups of people to save specific Pins to artificially inflate the popularity of their content.

    Feel free to use affiliate links and other pay-per-click payment structures as long as you’re not spammy. Bear in mind that we only support certain third-party analytics at the moment.

  • If you run a competition:

  • Don't make people save a specific image. Give people the ability to choose Pins based on their tastes and preferences, even if it's from a selection or a given website.

    Don't allow more than one entry per person.

    Don't suggest that Pinterest sponsors or endorses you or the promotion.

    Do review our brand guidelines for general rules about using the Pinterest brand.

  • Finally, make sure you follow all relevant laws and regulations.