At Pinterest, our mission is to help you discover and do what you love. That means showing you ideas that are relevant, interesting and personal to you, and making sure you don’t see anything that’s inappropriate or spammy.
These guidelines are our acceptable use policy and clarify what we do and don’t allow on Pinterest. If you come across a Pin, comment or message that seems to break these rules, you can report it to us. Where available, we look to external research and guidance from subject matter experts as we work to keep Pinterest safe.
Our team works hard to keep divisive, disturbing or unsafe content off Pinterest. We delete some types of content, and other stuff we just hide from public areas.
We remove porn. We may hide nudity or erotica.
Most artistic, scientific or educational nudity is OK on Pinterest. We may hide this and other explicit content from public places so people don’t run into it accidentally. Paintings, statues and other real world art, and content that shows breastfeeding or mastectomies are always OK.
We always remove images of explicit sexual activity or fetishes, and nude or partially nude people in sexually suggestive poses.
We remove content that physically or sexually exploits people. We work with law enforcement to address the sexualisation of minors.
We don’t allow anything that promotes sexual services, such as escorts, prostitution or sensual massages.
We’re particularly sensitive about exploitation and explicit content involving minors. If we find it, we’ll report it to the National Center for Missing and Exploited Children. We also remove nude photographs of anyone who appears to be a minor (except infants).
We remove images that show gratuitous violence or glorify violence.
It’s OK to save historic and newsworthy Pins or stuff that raises awareness for current events. We may hide this content from public places so people don’t run into it accidentally.
We remove anything that glorifies violence, and we don’t allow Pins that show violent or gory things for no good reason.
We remove anything that promotes self-harm, such as self mutilation, eating disorders or drug abuse.
We welcome people that use Pinterest to support each other through difficult times, including suicidal ideation, eating disorders and drug abuse. If you or a friend are struggling, please see this list of resources for help.
We remove any content that promotes harmful behaviour, or anything that encourages or suggests self-harm. We’ll take action on misinformation that has immediate and detrimental effects on a Pinner’s health or on public safety – such as promotion of false cures for terminal or chronic illnesses and anti-vaccination advice.
We remove hate speech and discrimination, or groups and people that advocate either.
Hate speech includes serious attacks on people based on their race, ethnicity, national origin, religion, gender identity, sexual orientation, disability or medical condition. Also, please don't target people based on their age, weight, immigration or ex-military status.
We remove content used to threaten or organise violence or support violent organisations.
We don’t allow anything that presents a real risk of harm to people or property. We also don’t want anyone making threats, organising violence or encouraging others to be violent.
Any person or group that’s dedicated to causing harm to others isn’t welcome on Pinterest. That includes terrorist organisations and gangs. We collaborate with industry, government and security experts to help us identify these groups.
We remove attacks on private people or sharing of personally identifiable information.
We remove anything that identifies and attacks private people because we consider it to be bullying. We also don’t allow anything that reveals someone’s personally identifiable information or asks a minor for it.
If you come across a Pin with an unwanted photo of you or your personally identifiable info, you should ask the Pinner to remove it. If that doesn’t work, you can report it to us. Our team will take a look and let you know if we remove it.
We’ve also put together some resources to help you protect yourself from this kind of attack.
We remove content used to sell or buy regulated goods, such as drugs, alcohol, tobacco, firearms and other hazardous materials.
Regulated goods are products that can cause harm to the owner or people around them when used incorrectly. Many countries have rules and regulations that apply to these types of product.
To keep you and our community safe, we don’t allow the private selling or buying of regulated goods such as drugs, alcohol, tobacco and guns, or the sale of products from endangered species. If this sort of activity is reported to us, we’ll remove the content and may suspend the account owner.
We remove accounts that impersonate any person or organisation.
We don’t allow accounts that impersonate or misrepresent their affiliation with any person or organisation. If you have a fan or commentary account for a public figure or brand, make it clear that you aren’t affiliated with them.
We remove harmful advice, content that targets individuals or protected groups, and content created as part of disinformation campaigns.
Don’t put harmful misinformation on Pinterest.
- We don’t allow advice when it has immediate and detrimental effects on a Pinner’s health or on public safety. This includes promotion of false cures for terminal or chronic illnesses and anti-vaccination advice.
- We don’t allow misinformation about protected groups that promotes fear, hate and prejudice. This and other policies, including our hate speech guidelines, are designed to keep Pinterest a positive and welcoming environment for people of all backgrounds.
- We don’t allow misinformation that attacks individuals and turns them, their families or their properties into targets of harassment or violence.
- We don’t allow content that originates from disinformation campaigns targeted at Pinterest or other platforms.
To respect the rights of people on and off Pinterest, please:
Don’t infringe anyone's intellectual property, privacy or other rights.
Don’t do anything or post any content that violates laws or regulations.
Don’t use Pinterest’s name, logo or trademark in a way that confuses people (check out our brand guidelines for more details).
To keep Pinterest secure, we ask that you please:
Don’t access, use or tamper with our systems or our technical providers’ systems.
Don’t break or circumvent our security measures or test the vulnerability of our systems or networks, except as part of an authorised Pinterest bug bounty program.
Don’t use any undocumented or unsupported method to access, search, scrape, download or change any part of Pinterest.
Don’t try to reverse engineer our software.
Don’t try to interfere with people on Pinterest or our hosts or networks, such as sending a virus, overloading, spamming or mail-bombing.
Don’t collect or store personally identifiable information from Pinterest or people on Pinterest without permission.
Don’t share your password, let anyone access your account or do anything that might put your account at risk.
Don’t sell access to your account, boards or username, or otherwise transfer account features for compensation.
We want Pinterest to be high quality and useful, so we prioritise things that are actionable and provide consistent, enriching experiences. This includes:
Original content that adds unique value.
User-friendly formatting that makes it easy for people to find what they’re looking for.
A consistent landing page that matches what’s in the Pin.
We also remove spam and other disruptive content including:
Unsolicited commercial messages.
Attempts to artificially boost views and other metrics.
Repetitive or unwanted posts.
Off-domain redirects, cloaking or other ways of obscuring where a Pin leads.
Misleading content or behaviour. For example, deceptive design elements or suspicious pop-ups.
Ideas on Pinterest are collected by real people who are genuinely excited to try them. To prevent inauthentic content and behaviour:
Keep things relevant, transparent, high quality and authentic.
Make sure that you’re posting relevant content to relevant boards.
Try to be transparent about your relationship with a brand, and follow all relevant laws and regulations. If you're in the US and partnering with brands to promote their products or services, make sure that you consult the Federal Trade Commission's Endorsement Guidelines.
Keep the content of your posts high quality and avoid spammy behaviour.
Lastly, save content that you have an authentic interest in.
Don’t incentivise or pay people to distribute content in large volumes, in spammy ways or for each Pin they save.
For example, a business can’t pay people for each board they follow or each Pin they save. It’s OK for a business to pay a guest blogger to curate a board for their brand or through pay-per-click payment structures (such as affiliate links), but they can’t pay large groups of people to save specific Pins to artificially inflate the popularity of their content.
Feel free to use affiliate links and other pay-per-click payment structures as long as you’re not spammy. Bear in mind that we only support certain third-party analytics at the moment.
If you run a competition:
Don't make it a condition that people need to save a specific image. Give people the ability to choose Pins based on their tastes and preferences, even if it's from a selection or a given website.
Don't allow more than one entry per person.
Don't suggest that Pinterest sponsors or endorses you or the promotion.
Do review our brand guidelines for general rules about using the Pinterest brand.
Lastly, be sure to follow all relevant laws and regulations.