Pinterest's mission is to provide everyone with the inspiration to create a life they love. Having said that, not all content is inspiring – so we have community guidelines to outline what we do and don’t allow on Pinterest. These guidelines are our acceptable use policy, so if you find content that shouldn’t be on Pinterest, please
Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. We may remove, limit, or block the distribution of such content and the accounts, individuals, groups and domains that create or spread it based on how much harm it poses. You can read more about how we put our Community Guidelines into practice on our Enforcement page
We’re committed to presenting you with clear and transparent expectations that are easy to understand and follow. If you have questions or encounter problems on Pinterest, please
Pinterest isn’t a place for adult content, including pornography and most nudity. We remove or limit the distribution of mature and explicit content, including:
We allow some nudity in certain contexts, although we may limit its distribution. For instance, nudity in paintings and sculptures and in science and historical contexts is OK. Content about breastfeeding and mastectomies is also allowed. These guidelines apply to text and real-life, digital and animated images and video.
Pinterest isn’t a place for exploitation of people or animals. We’ll remove or limit the distribution of content and accounts involved in practices that risk harm to people or animals, including sexual, physical or financial exploitation. That includes:
Pinterest isn’t a place for hateful content or the people and groups that promote hateful activities. We limit the distribution of or remove such content and accounts, including:
Protected and vulnerable groups include: people grouped together based on their actual or perceived race, colour, caste, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability, or medical condition. It also includes people who are grouped together based on lower socio-economic status, age, weight or size, pregnancy or ex-military status.
Pinterest isn’t a place for misinformation, disinformation, mal-information or the individuals or groups spreading or creating it. We remove or limit distribution of false or misleading content that may harm Pinners’ or the public’s well-being, safety or trust, including:
Pinterest isn’t a place to insult, hurt or antagonise individuals or groups of people. There are good reasons to express criticism, but we may limit the distribution of or remove insulting content to keep Pinterest a positive, inspiring place; this includes:
We’ve also put together
Pinterest does not tolerate child sexual exploitation of any kind. That means we enforce a strict, zero-tolerance policy for any content – including imagery, video or text – or accounts that might exploit or endanger minors. Pinterest prohibits not just illegal child sexual abuse material (CSAM), but also goes a step further to prohibit any content that contributes to the sexualisation of minors, including in imagery and text. We also work closely with the National Center for Missing and Exploited Children (NCMEC) to combat this type of activity and report content violations as required by law. The types of content we remove include:
We don’t allow content that reveals personal or sensitive information. We will remove:
If you come across unwanted photos of or information about you, you can
If you or someone you know is struggling with suicidal thoughts or is considering hurting themselves, we have
Pinterest isn’t a place for content that displays, rationalises or encourages suicide, self-harm, eating disorders or substance abuse. We’ll limit the distribution of or remove such content, including:
Pinterest isn’t a place for graphic violence or threatening language. We limit the distribution of or remove such content, including:
In a few cases, we allow the saving of disturbing images dedicated to remembrance and advocacy, but limit distribution of such content in public parts of the platform.
Pinterest isn’t a place for violent content, groups or individuals. We limit the distribution of or remove content and accounts that encourage, praise, promote or provide aid to dangerous actors or groups and their activities. This includes:
We work with industry, government and security experts to help us identify these groups.
Pinterest isn’t a place for trading or selling of certain regulated goods – products or substances that can cause harm when used, altered or manufactured irresponsibly – or for the display or encouragement of dangerous activities. We limit the distribution of or remove such content and accounts, including:
Pinterest isn’t a place for practices and products that may be harmful or deceptive. We limit the distribution of or remove such content and accounts, including, but not limited to:
We don’t allow accounts that impersonate or misrepresent their affiliation with any person or organisation. If you have a fan or commentary account for a public figure or brand, make it clear through your username or Pinterest profile that you aren’t officially affiliated with them.
All of our Community Guidelines apply to comments posted on Pins. Comments should also be relevant. We may remove comments that violate our guidelines, including those that contain:
All of our
To respect the rights of people on and off Pinterest, please:
To protect the Pinterest platform, please:
You can’t use Pinterest if it would be prohibited by
We want the inspiration and ideas on Pinterest to be high quality and useful, so we remove spam when we find it. We ask you to be considerate of others' experiences on Pinterest and don't spread spam or engage in spammy behaviour.
Our guidelines around spam are:
- With respect to redirection, we encourage you to follow a 'no surprises' principle – Pinners should be able to reasonably anticipate where your link will take them. Links that exhibit excessive or deceptive redirection, as well as shortener services that are abused for spam, may be blocked.
We define a paid partnership as any sponsored or branded content on Pinterest that features or is influenced by a business partner for an exchange of value, such as if a business partner has paid or otherwise incentivised a user to save the content.
All paid partnerships must disclose the commercial nature of their content. In addition to abiding by the
To prevent inauthentic content and behaviour:
Don't incentivise or pay people to distribute content in large volumes, in spammy ways or for each Pin they save.
We may remove, limit or block the distribution of content or accounts that violate our Paid Partnership Guidelines. If you have questions or encounter problems on Pinterest, you can
Affiliate links help content creators measure the impact of their contributions and get paid for the work they do to bring inspiring content to Pinners. Affiliate programmes can however be targeted by spammers trying to make money by abusing the programme and manipulating the Pinterest platform.
Our guidelines for affiliates are:
- Using fake accounts to create or save your affiliate links.
- Asking other users to save your affiliate Pins in a quid pro quo.
- Asking other users to create Pins with links that include your affiliate identifier.
- Creating affiliate Pins repetitively or in large volumes – marketers should follow our
spam policyand use affiliate links in moderation
We may remove, limit or block the distribution of content or accounts that violate our Affiliate Guidelines. If you have questions or encounter problems on Pinterest, you can
Lastly, be sure to follow all relevant laws and regulations.