Name of service provider: Pinterest
Date of submission: October 24, 2023
Reporting period: August 25, 2023 - September 24, 2023
Pinterest is the visual inspiration platform that people around the world, including in the European Union (EU), use to find ideas, shop personalised products, and discover inspiring content. We’ve made deliberate decisions to build a positive place online for people to find inspiration. Hateful or harmful content does not belong on Pinterest, and is contrary to the positive environment we foster. From the next meal they want to make, to clothes they want to buy, and creative ways to update their living room decor, we help users discover, plan and build a life they love.
The Digital Services Act (DSA) creates a uniform legal framework for providers of digital services in the European Union (EU). In order to create a safe, predictable, and trustworthy online environment, the DSA aims to create a single set of rules across the EU Member States governing the transparency and accountability obligations of online platforms.
Pinterest shares the European Commission’s commitment to addressing the issue of harmful online content because we want Pinterest to be an inspiring and welcoming place for everyone, and we have been working to comply with all applicable provisions of the DSA since it was enacted in July 2022. Within and beyond the framework of the DSA, Pinterest will continue to work on ways to provide a positive experience, give people more control, and build on our transparency measures to further our goal of creating a safe and positive space online.
For the three month period ending June 30, 2023, Pinterest had 124 million monthly active users (MAU) in Europe. For purposes of this calculation, Europe includes Russia and Turkey, as well as other countries in Europe that are not EU Member States. Pinterest calculates MAU using internal company data based on the activity of user accounts. We define a monthly active user as an authenticated Pinterest user who visits our website, opens our mobile application or interacts with Pinterest through one of our browser or site extensions at least once during the 30-day period ending on the date of measurement. Unless otherwise indicated, we present MAUs based on the number of MAUs measured on the last day of the current period. We calculate average MAUs based on the average of the number of MAUs measured on the last day of the current period and the last day prior to the beginning of the current period. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. In addition, we are continually seeking to improve our estimates of our user base, and such estimates may change due to improvements or changes in technology or our methodology.
This October 2023 transparency report is Pinterest's first for the DSA and includes data for content, users, and reporters from across the EU member states. In order to present a thoroughly vetted report, we require several weeks to properly assess and verify the data we collect and share. Because the DSA entered into force for Pinterest on August 25, 2023 and the regulatory deadline to publish the first transparency report is October 25, 2023, we have been able to collect one month of data for this report: August 25th through September 24th. Future reports will cover longer periods of time.
Pinterest’s Terms of Service require users to abide by various guidelines and policies regarding content on Pinterest. These include our
At Pinterest, we believe you can't feel inspired if you don't first feel safe. Not everything on the internet is inspiring, so we have rules for what’s acceptable on Pinterest and what isn’t allowed. Pinterest’s
Our Community Guidelines prohibit or limit the distribution of content such as:
We work hard to create a positive and safe environment for users. This includes using automated tools, manual review and a hybrid approach that combines elements of both to assess content and deactivate or block violating content. Our
We may block, limit the distribution of, or deactivate content and the accounts, individuals and groups that create or spread policy-violating content based on how much harm it poses — more details on this can be found below. In addition to enforcing our
Pinterest respects the intellectual property rights of others and we expect people on our platform to do the same; indeed, infringement of intellectual property rights is a violation of our Community Guidelines. It’s our policy to disable content in response to complete and valid claims of infringement and, in appropriate circumstances, to deactivate the accounts of people who repeatedly infringe or are repeatedly charged with infringing copyrights or other intellectual property rights. Our policies with respect to copyright and trademark issues are set out in our
Beyond this, rights holders can apply for access to the
In contrast to our enforcement for other Community Guidelines violations, violation of copyright is not obvious without critical information from the rights holders, who know whether any particular use of their content has been licensed or otherwise authorised. Therefore, in order to enforce our Copyright Policy, we rely on information provided by rights holders.
We have additional rules for merchants and advertisers to set clear expectations about what is and is not acceptable for product Pins and advertisements, called (respectively) our
Merchants are responsible for making sure they follow all relevant laws, regulations and industry codes when they use our service. When we approve a merchant through our merchant review process, they gain access to Pinterest’s merchant products, such as Catalogues and product Pins, which are subject to our Merchant Guidelines.
Advertisers are likewise responsible for making sure they follow relevant laws, regulations and industry codes when they use our service. Additionally, there are certain categories of advertising that we don't allow, and others that we restrict. Advertisers and merchants are contractually obligated to abide by all of our Guidelines, whether they be the Advertiser or Merchant Guidelines or the Community Guidelines that apply to all users.
When we become aware of a violation of any of our Guidelines, we take appropriate action to keep our users and the community safe — more details on that can be found below. Our highest priority is the protection of our users, employees, partners and the public. We continue to work on improving our Guidelines, products and policies, in addition to observing requirements under laws and regulations such as the DSA, to make sure Pinterest continues to be an inspiring and safe place for everyone.
Pinterest provides several ways to report content that are conveniently located and easily accessible, regardless of whether or not you have a Pinterest account. This section covers our reporting channels, our criteria for making enforcement decisions, and information about our notices to users and available appeals options.
In-product reporting
Users can report Pinterest policy violations and illegal content directly from the content in-product by clicking the three dots on or next to the content at issue, on both our website and our mobile apps.
Reporting forms
Anyone in the EU—users and non-users alike—can report a violation of applicable laws of the EU and its member states through the
For all reports submitted through the
To report an intellectual property violation, rights holders can click the three dots next to the content at issue, where they will find a link to report for Intellectual Property infringement. We also provide standalone, publicly-available reporting forms and dedicated email addresses, as well as our physical address, for submitting intellectual property reports, all of which can be easily located on our
Help Center
Users can also always contact us through the
We have a specially trained team and process in place to help ensure reported content is promptly reviewed and, if appropriate, locally blocked or globally actioned. Content that is illegal under the law of the EU or its member states in most cases also violates our
We provide notice of content moderation decisions, including appeals decisions, to impacted users and individuals who report content. This notice may be delivered through the following channels:
Following notice of content moderation or report updates, impacted users and reporters can appeal our enforcement decisions. Appeals are how reporters and users affected by content moderation actions can tell us if they think we made an enforcement error. Appeals can be submitted in-product via our Reports and Violations Center, by clicking the one-click appeal link in an enforcement notice email that we send out, or via the Help Center, which is always available. Appeals availability may vary for some product features or in some localities; in addition, some users may have additional appeal options or redress mechanisms under their local law.
Reports and Violations Center
If the impacted user or reporter believes we've mistakenly taken action on their content or account or made a mistake in processing their report, they can appeal the decision in the Reports and Violations Center within six months. The “Your account” tab includes updates on actions we've taken to enforce our policies or local law on their account or content they've posted. The “Your reports” tab includes updates on content that they've reported on Pinterest. We may suspend the processing of appeals from people who frequently submit unfounded or abusive appeals, and we may limit the number of times that a particular decision can be appealed.
If we send an email to communicate an enforcement action, we typically provide an appeal link within the email. If an appeal is submitted via the link in an email, the reporter and affected user may receive updates via email and/or via the Reports and Violations Center.
Help Center
Alternatively, users and reporters can
We review appeal requests and update our enforcement decisions if we determine that we made a mistake, or in some cases to give people another chance to abide by our policies. Appeal decisions are made under the supervision of appropriately qualified staff, and not solely on the basis of automated means. Appeals will have one of the following results in the data tables below:
Reported and proactively detected content
As described above, anyone can report content they think violates our policies or local law. If we confirm a violation of our policies or an apparent violation of local law, we take appropriate action.
In addition, content that may violate our guidelines can also be found via proactive methods. The mechanisms used to detect different potential violations may vary based on the state of available technology, the volume of violative content and other factors such as the complexity of evaluation. We continue to iterate and evolve our tools and expect ongoing advancements as our teams continue to strive to maintain a positive and safe environment.
How we action content
We enforce our policies through automated tools, manual review and hybrid approaches that combine elements of both. These systems may use logic-based rules as well as machine learning. Where appropriate, we may take into account information provided by trusted third parties and industry tools.
More about automated actions: Our automated tools use a combination of signals to identify and take action against content identified as potentially violating our policies. For example, our machine learning models assign scores to content added to our platform. Our automated tools can then use those scores to perform appropriate enforcement actions.
More about manual actions: We manually act on many Pins through our human review process. Pins actioned through this process may include those identified internally, those reported to us by trusted third parties, and those flagged to us via our reporting flows.
More about hybrid actions: Sometimes, actions combine elements of manual and automated enforcement. Hybrid actions include those where a team member determines that a Pin violates policy, and automated systems help expand that decision to enforce against machine-identified matching Pins. Depending on the volume of matching Pins, a hybrid action may result in a number of additional Pins actioned or none at all.
Because the same piece of content can be actioned multiple times (for instance, if an account is deactivated for policy violations, reactivated due to an appeal, and subsequently deactivated again due to further policy violations), the number of actions noted in the tables below is not equal to the number of items actioned.
Training and evaluating machine learning models for automated procedures in content moderation
We use the latest modelling techniques and continuously iterate on these models. By adding new data and exploring new technical breakthroughs, we maintain or improve their performance over time to effectively address violative content.
To control the quality of a machine learning model, we evaluate the performance of that model through offline analysis and online experiments before launching. We look at a number of metrics to review the effectiveness of our models, both prior to and subsequent to launch of the model. We regularly review data and other relevant information to continually identify areas for improvement that our teams investigate and address as appropriate.
We use a variety of metrics to measure the performance of our automation. One metric that may be used as a reasonable indication of automation performance is shared below: the rate at which actions performed by our automated systems during the reporting period were subsequently reversed. If an action has been reversed, it is a possible indication that the action was performed in error. It's important to keep in mind, however, that reversals may also be performed in error on occasion—that's why we consider the reversal rate to represent a possible error rate.
Deactivations
Content type | Policy violation | Possible error rate |
---|---|---|
Pin | Adult sexual services | 2% |
Pin | Dangerous goods & activities | <1% |
Pin | Medical misinformation | <1% |
Pin | Non compliant products & services | <1% |
Pin | Spam | <1% |
Total for Pins | - | <1% |
Board | Adult content | <1% |
Board | Self-injury & harmful behaviour | <1% |
Total for boards | - | <1% |
Account | Adult content | <1% |
Account | Adult sexual services | 40%1 |
Account | Child safety | 51%2 |
Account | Dangerous goods & activities | <1% |
Account | Harassment & criticism | 100%1 |
Account | Spam | 5% |
Total for accounts | - | 5% |
Comment | Harassment & criticism | <1% |
Comment | Spam | <1% |
Total for comments | - | <1% |
1. Only a small number of restrictions were applied to EU Member State users' accounts for these policies during the reporting period. Because of this, a small number of reversals resulted in the large possible error rate disclosed here.
2. Higher reversal rates can be found in this area because our policy is to first err on the side of deactivation when child safety is at issue, and to address appeals as appropriate.
Limited distribution
Content type | Policy violation | Possible error rate |
---|---|---|
Pin | Adult content | 4% |
Pin | Conspiracy theories | <1% |
Pin | Graphic violence & threats | 8% |
Pin | Hateful activities | 8% |
Pin | Non compliant products & services | <1% |
Pin | Self-injury & harmful behaviour | 4% |
Pin | Spam | <1% |
Total for Pins | - | 1% |
Board | Adult content | 2% |
Board | Self-injury & harmful behaviour | 1% |
Total for boards | - | 2% |
Blocked in territory
Content type | National law | Possible error rate |
---|---|---|
Pin | South Korea | <1% |
Ads and Merchant
Content type | Policy violation | Restriction type | Possible error rate |
---|---|---|---|
Ad | Advertising Guidelines | Ad rejection | 4% |
Ad | Advertising Guidelines | Ad approval limited | 3% |
Total for ads | - | - | 4% |
Merchant | Merchant Guidelines | Merchant rejection | 1% |
Total for merchants | - | - | 1% |
Much of the content on Pinterest has been saved repeatedly, meaning that the same image may appear in multiple Pins. Our hybrid systems involve actioning multiple pieces of content that share a matching image signature.
Deactivations
Content type | Policy violation | Possible error rate |
---|---|---|
Image signature | Adult content | 8% |
Image signature | Adult sexual services | <1% |
Image signature | Child safety | <1% |
Image signature | Conspiracy theories | <1% |
Image signature | Dangerous goods & activities | <1% |
Image signature | Graphic violence | 1% |
Image signature | Harassment & criticism | 53% |
Image signature | Hateful activities | 1% |
Image signature | Medical misinformation | 4% |
Image signature | Self-injury & harmful behaviour | 3% |
Image signature | Violent actors | <1% |
Image signature | Copyright | <1% |
Image signature | Content claiming | 1% |
Total for image signatures | - | 7% |
Limited distribution
Content type | Policy violation | Possible error rate |
---|---|---|
Image signature | Adult content | 3% |
Image signature | Civic participation misinformation | 6% |
Image signature | Conspiracy theories | 11% |
Image signature | Dangerous goods & activities | 11% |
Image signature | Graphic violence | 2% |
Image signature | Harassment & criticism | <1% |
Image signature | Hateful activities | 5% |
Image signature | Medical misinformation | 2% |
Image signature | Self-injury & harmful behaviour | 3% |
Image signature | Violent actors | <1% |
Total for image signatures | - | 3% |
Assessing reports can be very complex because it requires both an understanding of context and specific content moderation expertise. As such, we’ve structured our teams and processes to help ensure that we are making accurate decisions when it comes to reviewing reported content.
We continually work on improving our practices and policies in addition to observation of the DSA requirements in order to make sure Pinterest continues to be an inspiring and safe place for everyone.
Team
Our team consists of specialists trained in Pinterest’s Guidelines and specialists trained to review content against laws of the EU and its member states. In the event of complex reports, team members can escalate any questions to leads of our Trust & Safety Operations team, who may in turn consult with specialists within and outside the company trained in laws of the EU and its member states.
Every member of our review team speaks at least one language of a member state of the EU, and we have external resources available to assist with any language not listed in the table below. See below for a detailed breakdown of how many review team members speak the following EU member state official languages:
Language | Internal specialists | External specialists |
---|---|---|
Danish | 0 | 1 |
English | 45 | 338 |
French | 1 | 5 |
German | 2 | 5 |
Italian | 0 | 2 |
Latvian | 1 | 0 |
Portuguese | 4 | 1 |
Spanish | 7 | 5 |
Swedish | 1 | 0 |
Training and support
We hire individuals with diverse professional experience and educational backgrounds. Review specialists go through robust training at onboarding, followed by regular ongoing and ad hoc training. Specialists also have access to Pinterest’s self-guided internal training portal. When there are updates to policies, additional training is provided.
Our systems and processes are set up to provide ongoing support to our specialists. In order to help ensure that we consistently make accurate decisions on complex issues, specialists can always ask questions to their team leads or escalate more complex requests to other relevant experts, such as the Policy or Legal team, as appropriate. We send out timely updates regarding current events or changes in our Guidelines so that team members have up-to-date information on continuously evolving historical and cultural context.
Every day, millions of people all over the world come to Pinterest to create, discover and save new ideas that are shared in Pins. To understand how we approach content moderation, it’s helpful to differentiate between two types of Pins: organic Pins and ads. Our
Organic Pins include all Pins created and saved on Pinterest that are not promoted as ads. This includes product Pins that are not being promoted as ads. On top of our
When we become aware of a violation of our Guidelines, we take appropriate action to keep our users and the community safe. That action may consist of:
We determine whether content should be removed or limited in distribution based on a number of factors, including case-by-case context. Depending on the context, we may allow content to remain on Pinterest but limit its distribution so that people don’t come across it accidentally. For example, we may limit distribution of content where the context is acceptable (such as condemnation or education).
Note that when we deactivate a board or an entire user account, the Pins saved to that board or user account are also deactivated. To avoid double-counting deactivations, our count of Pin deactivations does not include those from board or user accounts that were deactivated. The same is true for limiting distribution and blocking in a territory.
Much of the content on Pinterest has been saved repeatedly, meaning that the same image may appear in multiple Pins. Also, because the same Pin can be actioned multiple times, the number of actions noted in the tables below is not equal to the number of Pins actioned.
Deactivated
Scope of data: EU Member State users' Pins
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
6,812,830 Proactive |
0 Automated |
6,815,659 |
Adult sexual services | 226 Proactive 1 Reported |
221 Automated 1 Manual 5 Hybrid |
227 |
Child safety | 59,602 Proactive 93 Reported |
0 Automated 271 Manual 59,424 Hybrid |
59,695 |
Civic participation misinformation | 0 Proactive 10 Reported |
0 Automated 10 Manual 0 Hybrid |
10 |
Climate misinformation | 0 Proactive 6 Reported |
0 Automated 6 Manual 0 Hybrid |
6 |
Conspiracy theories | 4 Proactive 8 Reported |
0 Automated 11 Manual 1 Hybrid |
12 |
Dangerous goods & activities | 9,700 Proactive 56 Reported |
31 Automated 444 Manual 9,281 Hybrid |
9,756 |
Graphic violence & threats | 39,156 Proactive 211 Reported |
0 Automated 232 Manual 39,135 Hybrid |
39,367 |
Harassment & criticism | 32,176 Proactive 40 Reported |
0 Automated 73 Manual 32,143 Hybrid |
32,216 |
Hateful activities | 3,267 Proactive 201 Reported |
0 Automated 215 Manual 3,253 Hybrid |
3,468 |
Medical misinformation | 7,281 Proactive 19 Reported |
18 Automated 20 Manual 7,262 Hybrid |
7,300 |
Non compliant products & services | 18,160 Proactive 0 Reported |
18,160 Automated 0 Manual 0 Hybrid |
18,160 |
Privacy | 31,763 Proactive 48 Reported |
0 Automated 106 Manual 31,705 Hybrid |
31,811 |
Self-injury & harmful behaviour | 31,770 Proactive 130 Reported |
0 Automated 212 Manual 31,688 Hybrid |
31,900 |
Spam | 4,510 Proactive 0 Reported |
4,510 Automated 0 Manual 0 Hybrid |
4,510 |
Violent actors | 603 Proactive 5 Reported |
313 Automated 9 Manual 286 Hybrid |
608 |
Copyright | 0 Proactive3 780,548 Reported |
0 Automated 2,915 Manual 777,633 Hybrid |
780,548 |
Content claiming | 231,265 Proactive4 0 Reported |
0 Automated 0 Manual 231,265 Hybrid |
231,265 |
Trademark | 0 Proactive 684 Reported |
0 Automated 684 Manual 0 Hybrid |
684 |
3. Rights holders can select "remove all" or "remove all but mine" options in the Copyright Infringement Notification form, asking Pinterest to remove all copies of the image identified in their request. Identical copies of the image file on the platform at the time the report is processed are removed by this function; they are classed here as “reported” removals because the removal is based on a takedown notice from the rights holder.
4. Anyone who owns a copyright to content can apply for access to the Content Claiming Portal to claim their content and control how it appears on Pinterest. Once a rights holder uploads a particular image, they can tell us whether they want to allow that image to appear on Pinterest. If they choose to block the image, we will remove any matching images that we are able to identify, and continue to do so going forward; we class those removals here as “proactive” because the rights holder did not identify or report the removed Pins. Likewise, there is no associated “report” to count in our data because the rights holder simply provided an image file; they did not identify or report any Pins as violating their rights.
Limited distribution
Scope of data: EU Member State users' Pins
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
11,139,997 Proactive |
4,482 Automated 3,889 Manual 11,135,110 Hybrid |
11,143,481 |
Adult sexual services | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Child safety | 05 | 05 | 05 |
Civic participation misinformation | 233 Proactive 4 Reported |
0 Automated 4 Manual 233 Hybrid |
237 |
Climate misinformation | 0 Proactive 1 Reported |
0 Automated 1 Manual 0 Hybrid |
1 |
Conspiracy theories | 12,624 Proactive 5 Reported |
5 Automated 8 Manual 12,616 Hybrid |
12,629 |
Dangerous goods & activities | 145 Proactive 189 Reported |
0 Automated 211 Manual 123 Hybrid |
334 |
Graphic violence & threats | 2,413,455 Proactive 356 Reported |
498 Automated 408 Manual 2,412,905 Hybrid |
2,413,811 |
Harassment & criticism | 116 Proactive 154 Reported |
0 Automated 177 Manual 93 Hybrid |
270 |
Hateful activities | 857,117 Proactive 82 Reported |
706 Automated 85 Manual 856,408 Hybrid |
857,199 |
Medical misinformation | 293,075 Proactive 31 Reported |
0 Automated 38 Manual 293,068 Hybrid |
293,106 |
Non compliant products & services | 6 Proactive 1,963 Reported |
40 Automated 1,929 Manual 0 Hybrid |
1,969 |
Privacy | 280 Proactive 1 Reported |
0 Automated 1 Manual 280 Hybrid |
281 |
Self-injury & harmful behaviour | 195,638 Proactive 19 Reported |
271 Automated 47 Manual 195,339 Hybrid |
195,657 |
Spam | 16,651 Proactive 0 Reported |
16,651 Automated 0 Manual 0 Hybrid |
16,651 |
Violent actors | 12 Proactive 0 Reported |
0 Automated 5 Manual 7 Hybrid |
12 |
Copyright | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Content claiming | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Trademark | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
5. All content identified as violating our Child Safety policy is deactivated globally, so the limited distribution category does not apply.
Blocked in territory
Scope of data: EU Member State users' Pins
Reporting period: August 25, 2023 - September 24, 2023
All Pins in the table below were actioned manually, except where noted otherwise. For the enforcement actions reported, we've included if the Pin was identified proactively or through reports.
Territory where content was blocked | Violations of privacy | Denying or condoning crimes against humanity | Alleged violations of German law under the Network Enforcement Act (Netzwerkdurchsetzungsgesetz, (“NetzDG”)) | Violations of national law outside of the EU |
---|---|---|---|---|
EU |
1 Reported | 0 | 0 | 0 |
Germany | 0 | 1 Reported | 20 Reported | 0 |
South Korea | 0 | 0 | 0 | 112 Proactive (Automated)6 1 Reported |
6. Instead of providing URLs of content located on Pinterest, certain government agencies in South Korea sometimes provide Pinterest with hash IDs of videos or images that have been identified as illegal under the Telecommunications Business Act. In these cases we use automated tools to proactively search for and deactivate Pins that match those hash IDs; these actions are subsequently reviewed by trained specialists.
Muted
Scope of data: EU Member State users' Pins
Reporting period: August 25, 2023 - September 24, 2023
Pinterest works with a third party partner to proactively and automatically identify audio that matches a copyright file provided by a rights holder to the third party partner. When our third party partner matches the digital signature of an audio file on Pinterest with a file in their library, the audio on the Pin is muted automatically.
Overall total | 35,668 |
---|
Impacted user appeals
Scope of data: Appeals relating to EU Member State users' actioned Pins
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total impacted user appeals | Appeal results |
---|---|---|
Adult content | 62,137 | 33,922 decision upheld 12 some restrictions reversed 28,194 all restrictions reversed 9 deleted by user/not applicable |
Adult sexual services | 2 | 2 all restrictions reversed |
Child safety | 3 | 3 waiting/pending |
Civic participation misinformation | 4 |
1 decision upheld |
Climate misinformation | 8 | 1 decision upheld 2 some restrictions reversed 5 all restrictions reversed |
Conspiracy theories | 54 | 1 further restrictions applied 15 decision upheld 38 all restrictions reversed |
Dangerous goods & activities | 18 | 8 decision upheld 10 all restrictions reversed |
Graphic violence & threats | 7,149 | 4,826 decision upheld 2,323 all restrictions reversed |
Harassment & criticism | 27 | 11 decision upheld 1 some restrictions reversed 14 all restrictions reversed 1 waiting/pending |
Hateful activities | 4,630 | 1 further restrictions applied 2,169 decision upheld 2,459 all restrictions reversed 1 deleted by user/not applicable |
Medical misinformation | 465 | 108 decision upheld 354 all restrictions reversed 3 waiting/pending |
Non compliant products & services | 78 | 49 decision upheld 12 all restrictions reversed 17 waiting/pending |
Muted | 16 | 7 decision upheld 5 all restrictions reversed 4 waiting/pending |
Privacy | 10 | 5 decision upheld 5 all restrictions reversed |
Self-injury & harmful behaviour | 864 | 440 decision upheld 411 all restrictions reversed 13 waiting/pending |
Spam | 0 | - |
Violent actors | 18 | 13 decision upheld 5 all restrictions reversed |
Copyright7 | 60 | 7 all restrictions reversed 53 waiting/pending |
Content claiming | 0 | - |
Trademark | 0 | - |
7. Unlike non-IP appeals, copyright disputes cannot typically be resolved by a Pinterest agent comparing the content against Pinterest’s policy or the law. Instead, users appealing a copyright removal must provide several mandated pieces of information. When an appeal does not contain sufficient information to allow Pinterest to grant the appeal, we will correspond with the appellant to seek the missing information. If at any time the appellant can submit a complete and valid appeal, Pinterest will take appropriate action to remedy the situation; in the meantime, we classify the pending appeal as “waiting.”
Reporter appeals
Scope of data: Appeals relating to EU Member State users' actioned Pins
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total impacted user appeals | Appeal results |
---|---|---|
Adult content | 196 | 48 further restrictions applied 148 decision upheld |
Adult sexual services | 0 | - |
Child safety | 0 | - |
Civic participation misinformation | 4 |
4 decision upheld |
Climate misinformation | 10 | 1 further restrictions applied 8 decision upheld 1 waiting/pending |
Conspiracy theories | 8 | 3 further restrictions applied 5 decision upheld |
Dangerous goods & activities | 18 | 2 further restrictions applied 16 decision upheld |
Graphic violence & threats | 32 | 7 further restrictions applied 22 decision upheld 3 waiting/pending |
Harassment & criticism | 12 | 5 further restrictions applied 7 decision upheld |
Hateful activities | 66 | 14 further restrictions applied 48 decision upheld 4 waiting/pending |
Medical misinformation | 12 | 4 further restrictions applied 8 decision upheld |
Non compliant products & services | 7 | 7 decision upheld |
Muted | 0 | - |
Privacy | 20 | 14 further restrictions applied 6 waiting/pending |
Self-injury & harmful behaviour | 21 | 3 further restrictions applied 12 decision upheld 6 waiting/pending |
Spam | 0 | - |
Violent actors | 0 | - |
Copyright | 0 | - |
Content claiming | 0 | - |
Trademark | 0 | - |
When users find Pins they like or want to come back to, they can save them to boards that they’ve created. Over time, our users have created billions of boards.
When we become aware of a violation of our Guidelines, we take appropriate action to keep our users and the community safe. That action may consist of:
Note that when we deactivate an entire account, that user’s boards are also deactivated. To avoid double-counting deactivations, our count of board deactivations does not include those from user accounts that were deactivated. The same is true for limiting distribution and blocking in a territory.
Because the same board can be actioned multiple times, the number of actions noted in the tables below is not equal to the number of boards actioned.
Deactivated
Scope of data: EU Member State users' boards
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
547 Proactive |
409 Automated 1,074 Manual 0 Hybrid |
1,483 |
Adult sexual services | 2 Proactive 14 Reported |
0 Automated 16 Manual 0 Hybrid |
16 |
Child safety | 17 Proactive 21 Reported |
0 Automated 38 Manual 0 Hybrid |
38 |
Civic participation misinformation | 0 Proactive 2 Reported |
0 Automated 2 Manual 0 Hybrid |
2 |
Climate misinformation | 0 Proactive 5 Reported |
0 Automated 5 Manual 0 Hybrid |
5 |
Conspiracy theories | 0 Proactive 2 Reported |
0 Automated 2 Manual 0 Hybrid |
2 |
Dangerous goods & activities | 68 Proactive 9 Reported |
0 Automated 77 Manual 0 Hybrid |
77 |
Graphic violence & threats | 9 Proactive 37 Reported |
0 Automated 46 Manual 0 Hybrid |
46 |
Harassment & criticism | 1 Proactive 11 Reported |
0 Automated 12 Manual 0 Hybrid |
12 |
Hateful activities | 1 Proactive 66 Reported |
0 Automated 67 Manual 0 Hybrid |
67 |
Medical misinformation | 0 Proactive 4 Reported |
0 Automated 4 Manual 0 Hybrid |
4 |
Privacy | 0 Proactive 17 Reported |
0 Automated 17 Manual 0 Hybrid |
17 |
Self-injury & harmful behaviour | 98 Proactive 25 Reported |
6 Automated 117 Manual 0 Hybrid |
123 |
Spam | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Violent actors | 1 Proactive 6 Reported |
0 Automated 7 Manual 0 Hybrid |
7 |
Copyright | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Content claiming | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Trademark | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Limited distribution
Scope of data: EU Member State users' boards
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
11,656 Proactive |
11,554 Automated 3,068 Manual 0 Hybrid |
14,622 |
Adult sexual services | 3 Proactive 19 Reported |
0 Automated 22 Manual 0 Hybrid |
22 |
Child safety | 05 | 05 | 05 |
Civic participation misinformation | 0 Proactive 2 Reported |
0 Automated 2 Manual 0 Hybrid |
2 |
Climate misinformation | 0 Proactive 3 Reported |
0 Automated 3 Manual 0 Hybrid |
3 |
Conspiracy theories | 1 Proactive 1 Reported |
0 Automated 2 Manual 0 Hybrid |
2 |
Dangerous goods & activities | 1 Proactive 93 Reported |
0 Automated 94 Manual 0 Hybrid |
94 |
Graphic violence & threats | 22 Proactive 209 Reported |
0 Automated 231 Manual 0 Hybrid |
231 |
Harassment & criticism | 6 Proactive 158 Reported |
0 Automated 164 Manual 0 Hybrid |
164 |
Hateful activities | 3 Proactive 44 Reported |
0 Automated 47 Manual 0 Hybrid |
47 |
Medical misinformation | 0 Proactive 2 Reported |
0 Automated 2 Manual 0 Hybrid |
2 |
Privacy | 0 Proactive 4 Reported |
0 Automated 4 Manual 0 Hybrid |
4 |
Self-injury & harmful behaviour | 439 Proactive 27 Reported |
421 Automated 45 Manual 0 Hybrid |
466 |
Spam | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Violent actors | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Copyright | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Content claiming | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Trademark | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
5. All content identified as violating our Child Safety policy is deactivated globally, so the limited distribution category does not apply.
Blocked in territory
Scope of data: EU Member State users' boards
Reporting period: August 25, 2023 - September 24, 2023
All boards in the table below were actioned manually. For the enforcement actions reported, we've included if the board was identified proactively or through reports.
Territory where content was blocked | Alleged violations of German law under the NetzDG |
---|---|
Germany | 1 Reported |
Impacted user appeals
Scope of data: Appeals relating to EU Member State users' actioned boards
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total impacted user appeals | Appeal results |
---|---|---|
Adult content | 450 | 180 decision upheld 270 all restrictions reversed |
Adult sexual services | 5 | 1 decision upheld 4 all restrictions reversed |
Child safety | 0 | - |
Civic participation misinformation | 0 |
- |
Climate misinformation | 0 | - |
Conspiracy theories | 0 | - |
Dangerous goods & activities | 0 | - |
Graphic violence & threats | 7 | 3 decision upheld 4 all restrictions reversed |
Harassment & criticism | 4 | 1 decision upheld 2 all restrictions reversed 1 waiting/pending |
Hateful activities | 7 | 2 decision upheld 1 some restrictions reversed 4 all restrictions reversed |
Medical misinformation | 0 | - |
Privacy | 1 | 1 decision upheld |
Self-injury & harmful behaviour | 8 | 1 decision upheld 7 all restrictions reversed |
Spam | 0 | - |
Violent actors | 1 | 1 decision upheld |
Copyright | 0 | - |
Content claiming | 0 | - |
Trademark | 0 | - |
Reporter appeals
Scope of data: Appeals relating to EU Member State users' actioned boards
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total impacted user appeals | Appeal results |
---|---|---|
Adult content | 7 | 7 decision upheld |
Adult sexual services | 0 | - |
Child safety | 0 | - |
Civic participation misinformation | 0 |
- |
Climate misinformation | 0 | - |
Conspiracy theories | 0 | - |
Dangerous goods & activities | 0 | - |
Graphic violence & threats | 0 | - |
Harassment & criticism | 0 | - |
Hateful activities | 1 | 1 waiting/pending |
Medical misinformation | 0 | - |
Privacy | 0 | - |
Self-injury & harmful behaviour | 1 | 1 waiting/pending |
Spam | 0 | - |
Violent actors | 0 | - |
Copyright | 0 | - |
Content claiming | 0 | - |
Trademark | 0 | - |
Think of “accounts” on Pinterest as “profiles” or, most often, individual users. If someone saves Pins and creates boards, that content becomes associated with their account – be it an individual user account or an account for a business, advertiser, merchant or creator. Boards and Pins can be private, shared with a limited number of other accounts, or visible to the public.
Any account, regardless of privacy settings, may be deactivated for violating our policies. When an account is deactivated, all of its Pins and boards are also deactivated. That means that if you search for them on Pinterest or click on an old link to their profile, that profile won’t show up anymore. Their Pins won’t appear anywhere on Pinterest. And the deactivated user won’t be able to access their own Pins or boards, either.
Because the same account can be actioned multiple times, the number of actions noted in the tables below may not equal the number of accounts actioned.
Deactivated
Scope of data: EU Member State users' accounts
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
99 Proactive |
23 Automated 609 Manual 0 Hybrid |
632 |
Adult sexual services | 431 Proactive 6 Reported |
10 Automated 427 Manual 0 Hybrid |
437 |
Child safety | 7,333 Proactive 99 Reported |
361 Automated 179 Manual 6,892 Hybrid |
7,432 |
Civic participation misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Climate misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Conspiracy theories | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Dangerous goods & activities | 36 Proactive 6 Reported |
6 Automated 36 Manual 0 Hybrid |
42 |
Graphic violence & threats | 3 Proactive 13 Reported |
0 Automated 16 Manual 0 Hybrid |
16 |
Harassment & criticism | 6 Proactive 3 Reported |
1 Automated 8 Manual 0 Hybrid |
9 |
Hateful activities | 8 Proactive 26 Reported |
0 Automated 34 Manual 0 Hybrid |
34 |
Medical misinformation | 0 Proactive 1 Reported |
0 Automated 1 Manual 0 Hybrid |
1 |
Privacy | 4 Proactive 6 Reported |
0 Automated 10 Manual 0 Hybrid |
10 |
Self-injury & harmful behaviour | 5 Proactive 6 Reported |
0 Automated 11 Manual 0 Hybrid |
11 |
Spam | 193,768 Proactive 1,227 Reported |
193,715 Automated 1,280 Manual 0 Hybrid |
194,995 |
Violent actors | 0 Proactive 1 Reported |
0 Automated 1 Manual 0 Hybrid |
1 |
Copyright | 3,148 Proactive 0 Reported |
0 Automated 3,148 Manual 0 Hybrid |
3,148 |
Content claiming | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Trademark | 0 Proactive 11 Reported |
0 Automated 11 Manual 0 Hybrid |
11 |
Underage user | 8,283 Proactive 0 Reported |
8,266 Automated8 17 Manual 0 Hybrid |
8,283 |
Parent Requested9 | 0 Proactive 2 Reported |
0 Automated 2 Manual 0 Hybrid |
2 |
8. If a user indicates that they are under the minimum age in their user profile, the user’s account is deactivated automatically.
9. If a parent notifies us that an account belongs to their child under the minimum allowable age, we deactivate the minor’s account.
Limited distribution
Scope of data: EU Member State users' accounts
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
494 Proactive |
0 Automated 896 Manual 0 Hybrid |
896 |
Adult sexual services | 2 Proactive 0 Reported |
0 Automated 2 Manual 0 Hybrid |
2 |
Child safety | 05 | 05 | 05 |
Civic participation misinformation | 5 Proactive 0 Reported |
0 Automated 5 Manual 0 Hybrid |
5 |
Climate misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Conspiracy theories | 7 Proactive 0 Reported |
0 Automated 7 Manual 0 Hybrid |
7 |
Dangerous goods & activities | 14 Proactive 8 Reported |
0 Automated 22 Manual 0 Hybrid |
22 |
Graphic violence & threats | 45 Proactive 31 Reported |
0 Automated 76 Manual 0 Hybrid |
76 |
Harassment & criticism | 25 Proactive 31 Reported |
0 Automated 56 Manual 0 Hybrid |
56 |
Hateful activities | 79 Proactive 43 Reported |
0 Automated 122 Manual 0 Hybrid |
122 |
Medical misinformation | 4 Proactive 6 Reported |
0 Automated 10 Manual 0 Hybrid |
10 |
Privacy | 0 Proactive 4 Reported |
0 Automated 4 Manual 0 Hybrid |
4 |
Self-injury & harmful behaviour | 16 Proactive 20 Reported |
0 Automated 36 Manual 0 Hybrid |
36 |
Violent actors | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Copyright | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Content claiming | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Trademark | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Underage user | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Parent requested | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
5. All content identified as violating our Child Safety policy is deactivated globally, so the limited distribution category does not apply.
Blocked in territory
Scope of data: EU Member State users' accounts
Reporting period: August 25, 2023 - September 24, 2023
All accounts in the table below were actioned manually. For the enforcement actions reported, we've included if the account was identified proactively or through reports.
Territory where content was blocked | Alleged violations of German law under the NetzDG |
---|---|
Germany | 2 Reported |
Corrections period for copyright violations
Scope of data: Appeals relating to EU Member State users' accounts
Reporting period: August 25, 2023 - September 24, 2023
When a user has received multiple complaints about certain intellectual property violations, we restrict the ability for the user to post and save content for 14 days so that they can audit their account and remove any further instances of infringement. This temporary restriction is applied manually and automatically lifts after the 14 day period; it acts as a final warning after which any further unrefuted claims of infringement on their account will result in account termination.
Overall totals | 40 |
---|
Impacted user appeals
Scope of data: Appeals relating to EU Member State users' actioned accounts
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total impacted user appeals | Appeal results |
---|---|---|
Adult content | 49 | 41 decision upheld 8 all restrictions reversed |
Adult sexual services | 1 | 1 decision upheld |
Child safety | 1,974 | 397 decision upheld 1,482 all restrictions reversed 95 waiting/pending |
Civic participation misinformation | 0 |
- |
Climate misinformation | 0 | - |
Conspiracy theories | 0 | - |
Dangerous goods & activities | 0 | - |
Graphic violence & threats | 0 | - |
Harassment & criticism | 7 | 2 decision upheld 4 all restrictions reversed 1 waiting/pending |
Hateful activities | 11 | 5 decision upheld 6 all restrictions reversed |
Medical misinformation | 0 | - |
Privacy | 1 | 1 all restrictions reversed |
Self-injury & harmful behaviour | 1 | 1 all restrictions reversed |
Spam | 11,902 | 1,471 decision upheld 10,431 all restrictions reversed |
Violent actors | 0 | - |
Copyright | 0 | - |
Content claiming | 0 | - |
Trademark | 0 | - |
Underage user | 1,204 | 32 decision upheld 139 all restrictions reversed 1,033 waiting/pending10 |
Alleged violations of German law under the NetzDG | 2 | 2 decision upheld |
10. We work with a trusted third party partner to process appeals from users terminated for being underage. Most of these appeals are incomplete because the user did not complete the identification verification process and our partner was not able to proceed with their appeal.
Reporter appeals
Scope of data: Appeals relating to EU Member State users' actioned accounts
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total impacted user appeals | Appeal results |
---|---|---|
Adult content | 14 | 3 further restrictions applied 8 decision upheld 3 waiting/pending |
Adult sexual services | 0 | - |
Child safety | 2 | 2 decision upheld |
Civic participation misinformation | 5 | 4 decision upheld 1 waiting/pending |
Climate misinformation | 0 | - |
Conspiracy theories | 3 | 2 decision upheld 1 waiting/pending |
Dangerous goods & activities | 5 | 3 decision upheld 2 waiting/pending |
Graphic violence & threats | 6 | 5 decision upheld 1 waiting/pending |
Harassment & criticism | 22 | 3 further restrictions applied 14 decision upheld 5 waiting/pending |
Hateful activities | 20 | 14 decision upheld 6 waiting/pending |
Medical misinformation | 0 | - |
Privacy | 2 | 1 further restrictions applied 1 waiting/pending |
Self-injury & harmful behaviour | 2 | 1 decision upheld 1 waiting/pending |
Spam | 0 | - |
Violent actors | 0 | - |
Copyright | 0 | - |
Content claiming | 0 | - |
Trademark | 0 | - |
Comments are subject to the same policies as other content, and as with Pins, when we become aware of a comment that violates our Guidelines, we deactivate or limit the distribution of the comment. Due to the functionality of our tools, we may deactivate content in cases of local law violations rather than blocking in a specific territory.
Because the same comment can be actioned multiple times, the number of actions noted in the tables below may not be equal to the number of comments actioned.
Deactivated
Scope of data: EU Member State users' comments
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
0 Proactive |
0 Automated 77 Manual 0 Hybrid |
77 |
Adult sexual services | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Child safety | 2 Proactive 5 Reported |
0 Automated 7 Manual 0 Hybrid |
7 |
Civic participation misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Climate misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Conspiracy theories | 0 Proactive 3 Reported |
0 Automated 3 Manual 0 Hybrid |
3 |
Dangerous goods & activities | 0 Proactive 5 Reported |
0 Automated 5 Manual 0 Hybrid |
5 |
Graphic violence & threats | 0 Proactive 73 Reported |
0 Automated 73 Manual 0 Hybrid |
73 |
Harassment & criticism | 0 Proactive 370 Reported |
0 Automated 370 Manual 0 Hybrid |
370 |
Hateful activities | 0 Proactive 132 Reported |
0 Automated 132 Manual 0 Hybrid |
132 |
Irrelevant or non-purposeful material | 127 Proactive 88 Reported |
126 Automated 89 Manual 0 Hybrid |
215 |
Medical misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Privacy | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Self-injury & harmful behaviour | 0 Proactive 24 Reported |
0 Automated 24 Manual 0 Hybrid |
24 |
Spam | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Violent actors | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Copyright | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Content claiming | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Trademark | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Limited distribution
Scope of data: EU Member State users' comments
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
0 Proactive |
0 Automated 0 Manual 0 Hybrid |
0 |
Adult sexual services | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Child safety | 05 | 05 | 05 |
Civic participation misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Climate misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Conspiracy theories | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Dangerous goods & activities | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Graphic violence & threats | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Harassment & criticism | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Hateful activities | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Irrelevant or non-purposeful material | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Medical misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Privacy | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Self-injury & harmful behaviour | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Spam | 1,837 Proactive 2 Reported |
1,837 Automated 2 Manual 0 Hybrid |
1,839 |
Violent actors | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Copyright | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Content claiming | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Trademark | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
5. All content identified as violating our Child Safety policy is deactivated globally, so the limited distribution category does not apply.
Impacted user appeals
Scope of data: Appeals relating to EU Member State users' actioned comments
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total impacted user appeals | Appeal results |
---|---|---|
Adult content | 3 | 3 decision upheld |
Adult sexual services | 0 | - |
Child safety | 0 | - |
Civic participation misinformation | 0 |
- |
Climate misinformation | 0 | - |
Conspiracy theories | 0 | - |
Dangerous goods & activities | 1 | 1 all restrictions reversed |
Graphic violence & threats | 4 | 2 decision upheld 2 all restrictions reversed |
Harassment & criticism | 17 | 10 decision upheld 7 all restrictions reversed |
Hateful activities | 4 | 4 decision upheld |
Irrelevant or non-purposeful material | 0 | - |
Medical misinformation | 0 | - |
Self-injury & harmful behaviour | 0 | - |
Spam | 0 | - |
Violent actors | 0 | - |
Copyright | 0 | - |
Content claiming | 0 | - |
Trademark | 0 | - |
Reporter appeals
Scope of data: Appeals relating to EU Member State users' actioned comments
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total impacted user appeals | Appeal results |
---|---|---|
Adult content | 0 | - |
Adult sexual services | 0 | - |
Child safety | 0 | - |
Civic participation misinformation | 0 | - |
Climate misinformation | 0 | - |
Conspiracy theories | 0 | - |
Dangerous goods & activities | 0 | - |
Graphic violence & threats | 0 | - |
Harassment & criticism | 0 | - |
Hateful activities | 0 | - |
Medical misinformation | 0 | - |
Privacy | 0 | - |
Self-injury & harmful behaviour | 0 | - |
Spam | 0 | - |
Violent actors | 0 | - |
Copyright | 0 | - |
Content claiming | 0 | - |
Trademark | 0 | - |
Ads are Pins that businesses pay to promote. Ad policies are enforced differently than organic content.
We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to add value to the experience on Pinterest. We rely on a variety of measures including machine learning technologies and human review to prevent, detect, and remove ads that violate our Guidelines. To that end, our team manually reviews some ads — including ads from new advertisers or advertisers with prior policy violations — before allowing them to be shown to Pinners. Other ads are reviewed automatically; for example, our systems may automatically review and approve an ad if it’s submitted by an advertiser with a history of policy compliance. Like organic Pins, ads and advertisers can also be reported for violation of our Guidelines.
When we become aware of a violation of our Advertising Guidelines, we’ll take action:
Actions taken
Scope of data: EU Member State advertisers' ads
Reporting period: August 25, 2023 - September 24, 2023
Action | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Ad rejection | 9,511 Proactive 6,971 Reported |
7,194 Automated 9,288 Manual 0 Hybrid |
16,482 |
Ad approval limited | 1,245 Proactive 627 Reported |
502 Automated 1,370 Manual 0 Hybrid |
1,872 |
Grounds for restriction
Scope of data: EU Member State advertisers' ads
Reporting period: August 25, 2023 - September 24, 2023
Category11 | Number of times applied |
---|---|
Adult content | 1,905 |
Ads that are not permitted to be shown to minors | 154 |
Alcohol | 977 |
Brick & mortar casinos | 1 |
Clickbait | 707 |
Contests | 4 |
Counterfeit goods | 491 |
Credit products | 681 |
Drugs & paraphernalia | 19 |
Drugs & paraphernalia (CBD) | 2 |
Employment opportunities | 131 |
Financial products & services | 141 |
Financial products & services (Cryptocurrency) | 5 |
Gambling products & services | 5 |
Healthcare products & services | 748 |
Illegal products & services | 23 |
Infant food | 1 |
Medical devices | 79 |
Over-the-counter medication | 62 |
Political campaigning | 2 |
Products made from endangered species | 3 |
Professional & neatly edited images | 5,847 |
Quality landing pages | 1,293 |
Sensitive content | 1,367 |
Purchase, sale, or rental of land or homes | 1,118 |
Sale of live animals | 3 |
Tobacco | 66 |
Unacceptable business practices | 660 |
Unsafe & illegal products | 20,129 |
Weapons | 51 |
Weight loss products & services | 3,059 |
Territory-specific guidelines for ads to be shown in: Argentina or Chile | 72 |
Territory-specific guidelines for ads to be shown in: Brazil | 17 |
Territory-specific guidelines for ads to be shown in: France | 105 |
Territory-specific guidelines for ads to be shown in: Italy | 152 |
Territory-specific guidelines for ads to be shown in: Poland | 42 |
Territory-specific guidelines for ads to be shown in: Portugal | 40 |
Territory-specific guidelines for ads to be shown in: Netherlands | 1 |
Territory-specific guidelines for ads to be shown in: Switzerland | 3 |
11. The data listed in this table is also included in the "Actions taken" table above; however, because a single piece of content can be actioned for multiple grounds for restriction, the total number of times a restriction was applied may not equal the total number of actions taken.
Impacted user appeals
Scope of data: Appeals relating to EU Member State advertisers' actioned ads
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis | Total impacted user appeals | Appeal results |
---|---|---|
Ad rejection | 1,130 | 692 decision upheld 42 some restrictions reversed 396 all restrictions reversed |
Ad approval limited | 41 | 5 further restrictions applied 29 decision upheld 7 all restrictions reversed |
Reporter appeals
Scope of data: Appeals relating to EU Member State advertisers' actioned ads
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis | Total reporter appeals | Appeal results |
---|---|---|
Ad approval | 0 | - |
Ad approval limited | 0 | - |
Action taken
Scope of data: EU Member State advertisers' accounts
Reporting period: August 25, 2023 - September 24, 2023
Action | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Advertiser removal | 0 Proactive 7 Reported |
0 Automated 7 Manual 0 Hybrid |
7 |
Grounds for restriction
Scope of data: EU Member State advertisers' accounts
Reporting period: August 25, 2023 - September 24, 2023
Category11 | Number of times applied |
---|---|
Unacceptable business practices | 6 |
Healthcare products and services | 1 |
11. The data listed in this table is also included in the "Actions taken" table above; however, because a single piece of content can be actioned for multiple grounds for restriction, the total number of times a restriction was applied may not equal the total number of actions taken.
Impacted user appeals
Scope of data: Appeals relating to EU Member State advertisers' actioned accounts
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis | Total impacted user appeals | Appeal results |
---|---|---|
Advertiser removal | 7 | 4 decision upheld 3 all restrictions reversed |
Reporter appeals
Scope of data: Appeals relating to EU Member State advertisers' actioned accounts
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis | Total impacted user appeals | Appeal results |
---|---|---|
Advertiser removal | 0 | - |
We believe that when people find great products from trusted merchants, it can empower them to do things they care about. When we approve a merchant, they gain access to Pinterest’s merchant products, such as Catalogues and product Pins, which are subject to our
When we become aware of a violation of our Merchant Guidelines, we’ll take action:
Actions taken
Scope of data: EU Member State merchants' accounts
Reporting period: August 25, 2023 - September 24, 2023
Action | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Merchant rejection | 6,913 Proactive 0 Reported |
1,937 Automated 4,976 Manual 0 Hybrid |
6,913 |
Grounds for restriction
Scope of data: EU Member State merchants' accounts
Reporting period: August 25, 2023 - September 24, 2023
Category11 | Number of times applied |
---|---|
The merchant does not meet minimum website quality requirements | 3,210 |
The merchant's domain age does not meet the minimum requirement | 2,975 |
The merchant's returns policy is unclear or unavailable | 2,546 |
The merchant's domain URL is broken | 2,202 |
The merchant's domain does not meet brand information requirements | 2,168 |
The merchant's shipping policy is unclear or unavailable | 1,676 |
The merchant's products are always on sale | 977 |
The merchant's product descriptions and categories do not meet requirements | 959 |
The merchant's domain is incomplete | 908 |
The merchant's website does not meet our minimum quality requirements | 727 |
The merchant's social media links are broken | 444 |
The merchant does not meet our policy on prohibited products | 224 |
The merchant's website displays several pop-up messages | 145 |
The merchant's products do not meet our image quality requirements | 99 |
The merchant offers services rather than products | 96 |
The merchant is a resale marketplace | 64 |
The merchant's products are out of stock | 47 |
The merchant is an affiliate marketplace or marketer | 15 |
The merchant's domain requires registration to view products | 4 |
The merchant's website includes banner ads | 3 |
The merchant does not meet our minimum product requirements | 1 |
The merchant is a wholesale seller | 1 |
The merchant's ads did not comply with our Advertising Guidelines | 1 |
The merchant's domain includes outdated content | 1 |
11. The data listed in this table is also included in the "Actions taken" table above; however, because a single piece of content can be actioned for multiple grounds for restriction, the total number of times a restriction was applied may not equal the total number of actions taken.
Impacted user appeals
Scope of data: Appeals relating to EU Member State merchants' actioned accounts
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis | Total impacted user appeals | Appeal results |
---|---|---|
Merchant rejection | 1,252 | 931 decision upheld 331 all restrictions reversed 22 waiting/pending |
Reporter appeals
Scope of data: Appeals relating to EU Member State merchants' actioned accounts
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis | Total impacted user appeals | Appeal results |
---|---|---|
Merchant rejection | 0 | - |
We may block links that lead to content or are associated with content that may violate our policies. If someone on Pinterest has verified that they own a domain that we block, we provide that person with notice and a chance to appeal.
Domain blocks
Scope of data: EU Member State users' domains
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Proactive vs. Reported | Automated vs. Manual vs. Hybrid | Total |
---|---|---|---|
Adult content |
0 Proactive |
0 Automated 0 Manual 0 Hybrid |
0 |
Adult sexual services | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Child safety | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Civic participation misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Climate misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Conspiracy theories | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Dangerous goods & activities | 7 Proactive 0 Reported |
0 Automated 7 Manual 0 Hybrid |
7 |
Graphic violence & threats | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Harassment & criticism | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Hateful activities | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Medical misinformation | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Privacy | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Self-injury & harmful behaviour | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Spam | 134 Proactive 6 Reported |
134 Automated 6 Manual 0 Hybrid |
140 |
Violent actors | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Copyright | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Content claiming | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Trademark | 0 Proactive 0 Reported |
0 Automated 0 Manual 0 Hybrid |
0 |
Domain block appeals
Scope of data: EU Member State users' actioned domains
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of the following policy | Total reporter appeals | Appeal results |
---|---|---|
Adult content | 0 | - |
Adult sexual services | 0 | - |
Child safety | 0 | - |
Civic participation misinformation | 0 | - |
Climate misinformation | 0 | - |
Conspiracy theories | 0 | - |
Dangerous goods & activities | 0 | - |
Graphic violence & threats | 0 | - |
Harassment & criticism | 0 | - |
Hateful activities | 0 | - |
Medical misinformation | 0 | - |
Privacy | 0 | - |
Self-injury & harmful behaviour | 0 | - |
Spam | 19 | 17 all restrictions reversed 2 decision upheld |
Violent actors | 0 | |
Copyright | 0 | |
Content claiming | 0 | |
Trademark | 0 |
Scope of data: Appeals submitted by EU member state users
Reporting period: August 25, 2023 - September 24, 2023
We review appeals through a few different channels, depending on how the appeal was submitted to us (eg, via our Reports and Violations Center, the appeal link in an enforcement notice email, or the Help Center). The below data represents the median turnaround time for all content and account types and review channels in hours.
Complaint basis: erroneous enforcement of the following policy12 | Impacted user appeals (hours) | Reporter appeals (hours) |
---|---|---|
Adult content | 4.27 | 5.43 |
Adult sexual services | 6 | N/A |
Child safety | 14.62 | 170.5813 |
Civic participation misinformation | N/A | 3.2 |
Climate misinformation | 0.02 | 6.95 |
Conspiracy theories | 3.2 | 7.82 |
Dangerous goods & activities | 8.42 | 7.15 |
Graphic violence & threats | 3.6 | 5.32 |
Harassment & criticism | 10.28 | 10 |
Hateful activities | 4.72 | 9.07 |
Medical misinformation | 4.12 | 11.27 |
Non compliant products & services | 4.62 | 7.63 |
Privacy | 7.2 | 9.48 |
Self-injury & harmful behaviour | 4.77 | 5.82 |
Spam | 22.75 | N/A |
Violent actors | 35.62 | N/A |
Copyright | 456.7814 | N/A |
Content claiming | N/A | N/A |
Trademark | N/A | N/A |
Underage user | 1 | N/A |
Parent requested | N/A | N/A |
Ads | 0.71 | N/A |
Advertiser | 2.88 | N/A |
Merchant | 2 | N/A |
Muted | 79.08 | N/A |
Alleged violations of German law under the NetzDG | 42.65 | N/A |
12. Due to technical difficulties, including a logging error in which a small number of appeals were logged incorrectly, a small number of outliers are not accounted for in this data.
13. This median turnaround time was impacted by a technical issue that delayed resolution of the two report appeals relevant to this policy and has since been corrected.
14. Copyright appeals are different from appeals for other policies because they're conducted via email, and often require a back-and-forth exchange with the appellant, as it's common for an initial copyright appeal to not include all of the information required to process the appeal. The median turnaround time reflected here includes the life of the appeal, from the initial communication from the appellant to the resolution of the appeal.
Scope of data: Suspensions of EU member state users and reporters under systems abuse policies
Reporting period: August 25, 2023 - September 24, 2023
If a reporter frequently submits manifestly unfounded reports or appeals, or if a user frequently posts manifestly illegal content, we will suspend for a reasonable period of time their ability to use the abused systems.
Suspension reason | Number of suspensions |
---|---|
Repeated provision of manifestly illegal content | 0 |
Repeated provision of manifestly unfounded reports | 0 |
Repeated provision of manifestly unfounded appeals | 0 |
We also inform the user and reporter of their opportunity to seek further review by a certified out-of-court dispute settlement body. For the reporting period, 0 people asked us to settle disputes out of court.
This section provides insight into the volume of requests for deactivation or user data received from law enforcement and government agencies from August 25, 2023 through September 24, 2023.
We received no government removal orders from member states of the EU during the reporting period.
Scope of data: Requests for user data from EU Member State Governments
Reporting period: August 25, 2023 - September 24, 2023
User data requests may include law enforcement requests, such as emergency disclosure requests, and requests issued pursuant to local law.
Country | Requests | Some information produced | Accounts identified | Accounts notified |
---|---|---|---|---|
Germany | 2 | 0 | 0 | 0 |
In the reporting period August 25 - September 24, we received a total of 441 reports through our European Union Illegal Content Reporting Form alleging that certain content was illegal according to laws of the EU and/or its member states.
Because content can be illegal in multiple member states of the EU, total reports by country may not be equal to the total reports received. In situations where multiple pieces of content are included in a single report, each individual piece of content is counted as a separate report.
The data shown below is based on the information provided by the person or complaints body lodging the report.
Incoming reports
Scope of data: Reports from Pinterest’s European Union Illegal Content Reporting Form
Reporting period: August 25, 2023 - September 24, 2023
Report reason | Region where reporter alleges content is illegal | Pins | Boards | Accounts | Comments |
---|---|---|---|---|---|
Affront to personal honour | Austria | 1 | 0 | 0 | 0 |
Affront to personal honour | Germany | 16 | 0 | 2 | 0 |
Affront to personal honour | Denmark | 0 | 1 | 0 | 0 |
Affront to personal honour | Spain | 1 | 0 | 1 | 0 |
Affront to personal honour | EU | 1 | 0 | 0 | 0 |
Affront to personal honour | France | 3 | 0 | 0 | 0 |
Affront to personal honour | Greece | 0 | 0 | 2 | 0 |
Affront to personal honour | Hungary | 1 | 0 | 0 | 0 |
Affront to personal honour | Ireland | 1 | 0 | 0 | 0 |
Affront to personal honour | Italy | 0 | 0 | 1 | 0 |
Affront to personal honour | Netherlands | 0 | 0 | 2 | 0 |
Child sexual abuse material (CSAM) | Bulgaria | 1 | 0 | 0 | 0 |
Child sexual abuse material (CSAM) | Estonia | 1 | 0 | 0 | 0 |
Child sexual abuse material (CSAM) | EU | 6 | 1 | 1 | 0 |
Child sexual abuse material (CSAM) | Italy | 1 | 0 | 0 | 0 |
Child sexual abuse material (CSAM) | Poland | 2 | 0 | 0 | 0 |
Child sexual abuse material (CSAM) | Portugal | 1 | 0 | 0 | 0 |
Denying or condoning crimes against humanity | Belgium | 0 | 0 | 1 | 0 |
Denying or condoning crimes against humanity | Germany | 3 | 0 | 0 | 0 |
Denying or condoning crimes against humanity | EU | 2 | 0 | 0 | 0 |
Denying or condoning crimes against humanity | France | 2 | 0 | 0 | 0 |
Disinformation | Czech Republic | 1 | 0 | 0 | 0 |
Disinformation | Germany | 2 | 0 | 1 | 0 |
Disinformation | Denmark | 3 | 0 | 0 | 0 |
Disinformation | Spain | 1 | 0 | 0 | 0 |
Disinformation | EU | 16 | 0 | 1 | 0 |
Disinformation | France | 6 | 0 | 1 | 0 |
Disinformation | Netherlands | 1 | 0 | 0 | 0 |
Disinformation | Poland | 0 | 0 | 1 | 0 |
Disinformation | Romania | 1 | 0 | 0 | 0 |
Disinformation | Slovakia | 1 | 0 | 0 | 0 |
Graphic violence | Germany | 3 | 0 | 0 | 0 |
Graphic violence | EU | 4 | 0 | 0 | 0 |
Graphic violence | Poland | 1 | 0 | 0 | 0 |
Harassment | Belgium | 0 | 0 | 1 | 0 |
Harassment | Germany | 0 | 0 | 1 | 0 |
Harassment | Spain | 0 | 0 | 3 | 0 |
Harassment | EU | 3 | 0 | 0 | 0 |
Harassment | France | 1 | 1 | 0 | 0 |
Harassment | Lithuania | 1 | 0 | 0 | 0 |
Harassment | Netherlands | 1 | 0 | 0 | 0 |
Harassment | Sweden | 1 | 0 | 0 | 0 |
Harmful to minors | Germany | 1 | 0 | 0 | 0 |
Harmful to minors | Spain | 2 | 0 | 0 | 0 |
Harmful to minors | EU | 8 | 0 | 0 | 0 |
Harmful to minors | France | 1 | 0 | 1 | 0 |
Harmful to minors | Greece | 1 | 0 | 0 | 0 |
Harmful to minors | Italy | 0 | 0 | 3 | 0 |
Harmful to minors | Poland | 2 | 0 | 0 | 0 |
Hate speech, hateful acts and discrimination | Germany | 4 | 0 | 0 | 0 |
Hate speech, hateful acts and discrimination | Spain | 0 | 0 | 2 | 0 |
Hate speech, hateful acts and discrimination | EU | 8 | 0 | 0 | 1 |
Hate speech, hateful acts and discrimination | France | 2 | 0 | 0 | 0 |
Hate speech, hateful acts and discrimination | Poland | 1 | 0 | 0 | 0 |
Illegal goods and services | Czech Republic | 1 | 0 | 0 | 0 |
Illegal goods and services | Germany | 9 | 0 | 0 | 0 |
Illegal goods and services | Denmark | 1 | 0 | 0 | 0 |
Illegal goods and services | Spain | 1 | 0 | 0 | 0 |
Illegal goods and services | EU | 10 | 0 | 0 | 0 |
Illegal goods and services | France | 1 | 0 | 0 | 0 |
Illegal goods and services | Poland | 5 | 0 | 0 | 0 |
Nudity or pornography | Germany | 1 | 0 | 0 | 0 |
Nudity or pornography | Spain | 1 | 0 | 0 | 0 |
Nudity or pornography | EU | 3 | 1 | 0 | 0 |
Nudity or pornography | France | 19 | 0 | 0 | 0 |
Nudity or pornography | Ireland | 1 | 0 | 0 | 0 |
Nudity or pornography | Romania | 0 | 1 | 0 | 0 |
"Other" | Austria | 0 | 0 | 1 | 0 |
"Other" | Belgium | 4 | 0 | 2 | 0 |
"Other" | Germany | 33 | 0 | 4 | 0 |
"Other" | Denmark | 1 | 0 | 0 | 0 |
"Other" | Spain | 2 | 0 | 3 | 0 |
"Other" | EU | 47 | 1 | 1 | 0 |
"Other" | Finland | 1 | 0 | 0 | 0 |
"Other" | France | 9 | 0 | 4 | 0 |
"Other" | Hungary | 1 | 0 | 0 | 0 |
"Other" | Italy | 8 | 0 | 0 | 0 |
"Other" | Malta | 1 | 0 | 0 | 0 |
"Other" | Netherlands | 3 | 0 | 0 | 0 |
"Other" | Poland | 3 | 0 | 0 | 0 |
"Other" | Portugal | 0 | 0 | 1 | 0 |
"Other" | Romania | 1 | 0 | 0 | 0 |
"Other" | Sweden | 1 | 0 | 0 | 0 |
"Other" | Slovakia | 3 | 0 | 0 | 0 |
Promoting or condoning terrorist acts | Czech Republic | 1 | 0 | 0 | 0 |
Promoting or condoning terrorist acts | Germany | 2 | 0 | 0 | 0 |
Promoting or condoning terrorist acts | EU | 3 | 0 | 2 | 0 |
Promoting or condoning terrorist acts | France | 1 | 0 | 0 | 0 |
Promoting or condoning terrorist acts | Croatia | 1 | 0 | 0 | 0 |
Promoting or condoning terrorist acts | Hungary | 1 | 0 | 0 | 0 |
Promoting or condoning terrorist acts | Poland | 1 | 0 | 0 | 0 |
Promoting or condoning terrorist acts | Sweden | 2 | 0 | 0 | 0 |
Threatening commission of or condoning serious criminal offence | Germany | 1 | 0 | 0 | 0 |
Threatening commission of or condoning serious criminal offence | EU | 4 | 0 | 0 | 0 |
Threatening commission of or condoning serious criminal offence | France | 1 | 0 | 0 | 0 |
Threatening commission of or condoning serious criminal offence | Poland | 2 | 0 | 0 | 0 |
Violation of privacy | Belgium | 5 | 0 | 1 | 0 |
Violation of privacy | Germany | 4 | 0 | 0 | 0 |
Violation of privacy | Denmark | 0 | 0 | 3 | 0 |
Violation of privacy | Spain | 2 | 0 | 0 | 0 |
Violation of privacy | EU | 20 | 1 | 4 | 1 |
Violation of privacy | France | 12 | 0 | 1 | 0 |
Violation of privacy | Italy | 14 | 0 | 0 | 0 |
Violation of privacy | Lithuania | 0 | 0 | 1 | 0 |
Violation of privacy | Malta | 2 | 0 | 0 | 0 |
Violation of privacy | Netherlands | 5 | 0 | 0 | 0 |
Violation of privacy | Poland | 1 | 0 | 0 | 0 |
Violation of privacy | Portugal | 1 | 0 | 0 | 0 |
Violation of privacy | Sweden | 1 | 0 | 0 | 0 |
All reports submitted through the European Union Illegal Content Reporting Form and included in the tables below were reviewed manually.
Actioned on the basis of Pinterest Guidelines
Scope of data: Reports from Pinterest’s European Union Illegal Content Reporting Form
Reporting period: August 25, 2023 - September 24, 2023
Policy violation | Pins | Boards | Accounts | Comments |
---|---|---|---|---|
Adult content | 9 deactivated 13 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
Dangerous goods & activities | 3 deactivated 4 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
Graphic violence & threats | 4 deactivated 6 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
Harassment & criticism | 19 deactivated 2 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
Hateful activities | 5 deactivated 1 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
Privacy | 8 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
1 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
Violent actors | 1 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
0 deactivated 0 limited distribution |
No violation found
Scope of data: Reports from Pinterest’s European Union Illegal Content Reporting Form
Reporting period: August 25, 2023 - September 24, 2023
Report reason | Pins | Boards | Accounts | Comments |
---|---|---|---|---|
Affront to personal honour | 8 | 1 | 8 | 0 |
Child sexual abuse material (CSAM) | 8 | 1 | 1 | 0 |
Denying or condoning crimes against humanity | 4 | 0 | 1 | 0 |
Disinformation | 31 | 0 | 4 | 0 |
Graphic violence | 3 | 0 | 0 | 0 |
Harassment | 7 | 1 | 1 | 0 |
Harmful to minors | 8 | 0 | 4 | 0 |
Hate speech, hateful acts and discrimination | 9 | 0 | 2 | 1 |
Illegal goods and services | 20 | 0 | 1 | 0 |
Nudity or pornography | 15 | 2 | 0 | 0 |
Other | 104 | 1 | 16 | 0 |
Promoting or condoning terrorist acts | 11 | 0 | 2 | 0 |
Threatening commission of or condoning serious criminal offence | 6 | 0 | 0 | 0 |
Violation of privacy | 59 | 1 | 1 | 1 |
Blocked in territory due to local law violation
Scope of data: Reports from Pinterest’s European Union Illegal Content Reporting Form
Reporting period: August 25, 2023 - September 24, 2023
Report reason | Region where content alleged to be illegal | Pins | Boards | Accounts | Comments |
---|---|---|---|---|---|
Affront to personal honour | - | 0 | 0 | 0 | 0 |
Child sexual abuse material (CSAM) | - | 0 | 0 | 0 | 0 |
Denying or condoning crimes against humanity | Germany | 2 | 0 | 0 | 0 |
Disinformation | - | 0 | 0 | 0 | 0 |
Graphic violence | EU | 1 | 0 | 0 | 0 |
Harassment | - | 0 | 0 | 0 | 0 |
Harmful to minors | Poland | 2 | 0 | 0 | 0 |
Hate speech, hateful acts and discrimination | - | 0 | 0 | 0 | 0 |
Illegal goods and services | Poland | 4 | 0 | 0 | 0 |
Nudity or pornography | - | 0 | 0 | 0 | 0 |
Other | Poland | 1 | 0 | 0 | 0 |
Promoting or condoning terrorist acts | - | 0 | 0 | 0 | 0 |
Threatening commission of or condoning serious criminal offence | - | 0 | 0 | 0 | 0 |
Violation of privacy | - | 0 | 0 | 0 | 0 |
Median time to review European Union Illegal Content Reporting Form report
Scope of data: Reports from Pinterest’s European Union Illegal Content Reporting Form
Reporting period: August 25, 2023 - September 24, 2023
Median time | 19.75 hours |
---|
We received no appeals from users impacted by enforcement in response to European Union Illegal Content Reporting Form reports during the reporting period.
Scope of data: Appeals relating to actioned reports from Pinterest’s European Union Illegal Content Reporting Form
Reporting period: August 25, 2023 - September 24, 2023
Complaint basis: erroneous enforcement of policy in response to the following report reason | Pins | Boards | Accounts | Comments |
---|---|---|---|---|
Disinformation | 1 total
0 deactivated |
0 total | 0 total | 0 total |
Other |
1 total 0 deactivated |
0 total | 0 total | 0 total |
Harassment |
1 total 0 deactivated |
0 total | 0 total | 0 total |
Median time to review European Union Illegal Content Reporting Form report appeals
Scope of data: Appeals relating to actioned reports from Pinterest’s European Union Illegal Content Reporting Form
Reporting period: August 25, 2023 - September 24, 2023
Median time | 0.67 hours |
---|
As trusted flaggers have not yet been designated by the EU Commission, we did not receive any trusted flagger reports in the reporting period.
Our highest priority is keeping our users, employees, and partners safe. We continue to invest heavily in measures to take action on violative content, but our work is not done. The ongoing improvement of our Guidelines, reporting capabilities and policies is a big priority to make sure Pinterest continues to be a safe and positive place for everyone.